Artist Review: SUPERBIG – “Sideways Love” Single/Music Video

Review by: Justyn W. Brodsky

SUPERBIG, since their formation in 2007, has manifested into one of the most versatile and multifaceted Alt/Rock groups in the Chicago area. Their modern dynamic and energetic signature sound has carried them throughout the duration of their career thus far, and has no intention of slowing down anytime soon. And we get a clear demonstration of their continually innovative and evolved style from their recent single “Sideways Love”.

Accompanied by a very colorful and cinematic music video, this track brings out all the goods of today’s more brilliantly executed Alt/Rock style with plenty of flavorful additives to go around. With edge-of-your-seat verses and great vocal narratives, this song’s crafty buildup takes us to one of the most powerful choruses that kicks up the energy with gang-style vocals, along with the song’s overall punchlines and unwavering catchiness. And it never lets up once it starts. The vocals have a diligent mid-to-high range approach reminiscent to older U2 albums and today’s more influential artists like Coldplay, but comprised with a band that brings his voice to greater heights with SUPERBIG‘s very versatile and eclectic contribution to the Alt/Rock genre.

As for the video, we don’t sense any complaints anytime soon. Pole dancers? Check. Curvy female bodies? Check. Atmosphere? Check. Top of the line colorful production value? Absolutely. This video immensely enhances the track-listening experience and really showcases the band’s talent, class, energy, aura, image and everything in between. It’s the type of song and video you’d have to see and hear to believe.

From crispy clean guitar riffs, smoothly written/performed vocal melodies and textures, a cruising rhythm section and top notch performance and production value – this song delivers everything you could ask for, plus so much more you never expect. This song/video, since its premier, has already garnered two airings on MTV, and also continues to expand its growth on YouTube and several other internet/social media outlets. The band has also performed at some of Chicago’s more upscale and elite venues and events, and continues to be a prominent staple among the Chi-town Rock community as they keep hitting the ground running. SUPERBIG is definitely starting off 2019 on a big note.

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