Artist Review: KoBiTo – “Lost In This World” Single

Review by: Justyn Brodsky

An insatiably catchy signature sound with an anthemic classic vibe that resonates with today’s mainstream production value is a very difficult feat to reach in this day and age of music. However, rising Hip Hop Artist KoBiTo has managed to pull this off swiftly and diligently with his recent banger “Lost In This World”.

With subtle mixtures of chill-out beat structures and a classic banger chemistry, this track showcases a very visceral style that is just as anthemic as it is fresh. It captures the depth and character of KoBiTo‘s flow, keeping it easy to connect and identify with. And his sound is very versatile in that sense – his dynamic lyrical structures and hypnotic bars and measures are impressively multifaceted, giving his audience a taste of something fresh yet still recognizable – and most notably, likable.

Throughout “Lost In This World”, KoBiTo never gets lost in his craft. His solidified, low-tone approach really encompasses a style and feel that has your undivided attention. He doesn’t need to be loud and obnoxious to get his message across. He’s an artist that demonstrates exactly what a real rapper needs to truly find their place and purpose in the industry game, as well as true character – dynamic wordplay, catchy song structures, a dedication to your own identity/self awareness, and a style that within a right of your own. In essence, lots of up and comers should be taking a cue from KoBiTo. He’s the type of artist that is truly taking indie Hip Hop in the correct direction.

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Press Release: Metal Outfit Our Dying World Release Two Brand New Viscerally Powerful Singles

Review by: Justyn Brodsky

Some metal bands in this era just tackle the genre just for the sake of it. Because the “scene kids” are into it and screaming is all the hype. But then, you run into a band like Our Dying World, proving one record at a time that true metal is a genre that isn’t going to die anytime soon, thanks to bands like them and others of their caliber.

Reminiscent of a style comprised of Opeth and the earlier albums of Killswitch Engage, the band’s newest anchor single, “Liberation”, is an onslaught of heavy-driven face melting lead guitar chops, vicious vocals and a pounding rhythm section that could tear the roof off your house. Their sound, however energetically provoking, is very orchestrated and beautifully arranged with melodic songwriting structures, tightly knit guitar work and an anthemic signature sound that really defines them as more than just a metal band. It’s the type of song that could be diligently covered as a classical piano track and showcases a type of music theory foundation. And that’s what truly makes “Liberation” a triumphant song – it can be performed in many different angles and really brings out the band’s true versatility.

Their debut and prior single, “Post Mortem”, is far more straight forward for almost any metal fan. This climactic track comes out swinging and never wavers from its heavy and rhythmic grooves. It’s more fast paced, in your face and will just about bring you to your knees. Accompanied by a very compelling YouTube lyric video, this song is heavy just much as it is fascinatingly and dynamically structured. The higher pitched and at-times guttural vocals really solidify the band’s overall style and just gives it that badass nature that we yearn with all metal bands we come across, and Our Dying World executes their type of niche within this realm perfectly and really makes them a stand out of their kind. And those are the two words that really give a band or Artist the platform to make it to greater heights in the industry – stand out.

These songs are a unrelenting and grab you by the throat from the very first listen. Each song has their own approach as well as elements that separate them as something different, but you can still tell it’s coming from the same band. And that’s when you truly know you have come across a real gem of its kind. Hearing a band really tackle different angles, elements and the overall chemistry to blend together a concoction, but close enough within its boundaries to still know that it’s the same foundation to the ingredients being used.

If this is the first time discovering Our Dying World, you’re in for one hell of a surprise. Brace yourself.

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Career Highlights: NCK Records & Lil Opioid’s Rise In The Industry

Article by: Justyn W. Brodsky

We’ve had Hip Hop artist Lil Opioid on the platform once before. Our review of his EP Cosmic got an astounding reaction, and since then, we’ve been delving a little deeper into the young star on the rise.

With over 500,000 followers on Instagram and an insatiable internet presence since his inception into the market, Lil Opioid, on top of embracing his role as one of the fastest rising up-and-comers in the game, garnered enough industry knowledge and a fan base that allowed him to open the doors with his artist development platform NCK Records; an indie label designated to help aspiring and upcoming artists distribute their music and gain exposure to create an active & engaged audience.

Kinda like us at Artist Reach, NCK Records is a “for musicians, by musicians” network that provides industry opportunities for artists of many calibers and mostly focused on the Hip Hop genre. No matter how new or experienced an artist may be. The humble label provides many avenues of improving your artist career ranging from social media marketing, distribution, authentic promotion, and lots more. The label does sign artists and has an application and preliminary process, which requires submission of your music, a rundown of your industry experience, and crucial questions to determine if the label is a proper home base for you. The collective, solely owned/operated by Lil Opioid and a co-CEO, has proven that their mission for the label is in a promising direction for up and coming artists, as well as themselves as entrepreneurs.

Lil Opioid is strictly self-made, self-promoted and a true example of authenticity. And NCK Records is a direct reflection of that; his hands-on experience with the industry that truly encompasses the legwork a lot of artists don’t have the ability or patience to attempt or maintain in this era of the DIY format, and recognizing the strategies, how-to, and most of all, the payoff when hard work takes place.

If you’re an artist that genuinely resonates with this article and Lil Opioid‘s label, you can submit an application to become signed to his roster by going to his official website below. Lil Opioid is coming-up to the big times right now, and would be a good time to connect with him and his label as he continues to hit the ground running.

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Artist Review: frafri – Thank You For So Much, Sorry For So Little” LP

Review by: Justyn Brodsky

A lot of producers & creators showcase their best work through their musical visions and audio expressions through sound, especially when it comes to the instrumental aspect. frafri‘s 15-track LP Thanks For So Much, Sorry For So Little is a clear demonstration into the mind of exactly that – the thought process and execution of instrumental expression and the moods and structures that parallel the songwriting structures as a way to get into the mind of a creator.

And that’s the kind of LP frafri has put together, a record of many visceral moods, innovative beats, and the brilliant use of guitar sequences and synthesizers that really set the tone for each track. From subtle buildups, explosively climactic measures and anthemic melody choices throughout the album, each song delves into a form of expression that steers along the lines of ominous emotions, and feelings that are thought provoking.

And that’s one of my favorite parts about frafri‘s latest collection of tracks – the ambience and versatility that really sets this album apart from anything else within its caliber. But I don’t necessarily mean “experimental” when it comes to that particular term, because these songs are diligently put together and definitely brilliantly structured. They flow together like chapters in a book, and scream loudly with narratives even though this album doesn’t have. But the biggest component to this record is the creative use of instruments – from introverted guitar parts to a vast array of keys and synths providing the atmosphere. After listening to all 15-tracks in their entirety, you begin to draw the full picture in your mind. The full picture that this album delivers a full, flavorful sound with wholesome totality – and you find yourself resonating with every measure both musically, and visually.

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Artist Review: Sassy Vee – “I Should Go” & “Emotional” Singles

Review by: Justyn Brodsky

A gem like Sassy Vee is a girl with a vision and a girl with a vibe. She’s an absolute trifecta in the bigger picture altogether – she has class, beauty, and insatiable talent that is passionately utilized in her own signature style of music that is compellingly catchy, lyrically visceral and atmospherically ambient. And she showcases these very crucial components in her anchor singles “I Should Go” and “Emotional”. Two tracks with different eclectic approaches, but diligently executed by Sassy herself no matter what elements each song presents itself with. These are two very versatile tracks that truly bring you into the musical realm that Sassy delivers to the forefront; and never wavers from her flavorful sound she carries with her throughout every song that leaves you refreshed and aching to hear more.

“I Should Go” is a great mid-pacing yet subtle song that serves up as a flavorful modern treat into today’s Pop sensibility with Indie elements. From lyrically visceral and eased-up verses that beautifully showcase Sassy‘s voice as more of a clever and delicate buildup, the verses really caress her vocal textures and tenderness that really shows her authenticity. It’s the perfect buildup of soft-sung narratives before the powerful chorus jumps in to tie the song together with Sassy‘s wholesome vocal dubs and mid-to-high range melodies. She truly grasps onto the song’s aura and key signature to write and perform the perfect balance and composure for this track, and really puts her strengths right out to the forefront. She clearly has a knack for writing vocal parts that are not only catchy, but compelling as well, and really puts forth a style that touches on equal parts originality and familiarity, giving her audience a taste of something fresh yet still identifiable.

Her second single “Emotional” is more R&B-infused and reminiscent of the classic Motown Records era with tasteful mixtures of today’s more authentic and eclectic Soul inspired artists that perform R&B the way it was meant to be. The track is more charismatic, fun, and shows a different angle to Sassy‘s lyrical techniques and artistic merit. It’s a track that any R$B listener can appreciate, including previous generations that witnessed the manifestation of the genre, and the components that came with it. “Emotional” is also a song that truly sings from, and speaks to the soul. It resonates with the truly passionate music fan that wants to delve into an artist’s true core, to see and hear who they really are as a songwriter. All the while relating to the song in a whole, and finding out how they can identify with it.

Overall, Sassy‘s singles are triumphant, meaningful and really bring out different angles of her talent and songwriter. She’s a rare gem among many artists of her caliber, and has a very promising prospect of what 2019 has in store for her, as well as beyond. By the sounds of it – Sassy Vee is not going anywhere, anytime soon. It’s artists like her that today’s music really yearns for.

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Artist Review: L.Awolf – “77” LP & Interview Behind The Mic

Article by: Justyn W. Brodsky

L.Awolf is no typical artist; he is a multifaceted and versatile mind with a vision that parallels with his music. His content, though always expressive and outward, utilizes his inner thoughts and manifests his lyrical foundation into his overall craft. And we get a clear glimpse into that window of create with L.Awolf‘s debut album 77.

Comprised of 11 diligently written, emotional and thought provoking tracks with clever rhyming techniques and witty lyrical punchlines, 77 showcases many angles to several of L.Awolf‘s artistic merit and songwriting structures; no matter what approach he has to take with each beat. This LP is a gem among the indie/underground circuit, but also a very generous contribution to today’s mainstream realm of modern Rap and Hip Hop as well.

Today, we take our readers Behind The Mic and catch up with the creator of the 77 LP and find out what he’s all about.

Behind The Mic: L.Awolf

What got you into music?

Since age 7, I was always obsessed with making sounds. One night in March 2018, I had X mixed with a lotta vodka and was already in my feelings over a fucked up break-up that had happened so I hopped on the music program i was using at the time and said “know what….I’m gonna make a song, fuck it”, and ever since then, I’ve been obsessed with making dreamy, floaty instrumentals since.

Most Iconic Musical Influences

  • NAS, because I grew up listening to him a lot when CD players were still around.
  • Lil Wayne, because with me being from New Orleans, he proved that we can actually make it big and be from New Orleans.
  • Kid Cudi, because he helped me through my depression and I relate to him in many ways.
  • And finally…Earl Sweatshirt, because I watched him grow since his early OF days, and to me he is one the most lyircal of all time. And I relate to him on a personality level big time.

What’s Your Newest Release About?

My new releases will be more lyrically inclined and the overall message will be more positive but in an aggressive way. I like to make sure people hear my message. My last release and first project ever (77) was mainly about suicide because I was VERY suicidal and still am. But people have also reached out to me about their suicidal thoughts as well and I’m working on a way to let those people know that everything will be okay, and that I am someone who understands what they are going through.

The Message Behind The Music

My main message in my newer music is basically saying that everything will be ok, and if your significant other is abusive to you, you don’t need them. They are not worth it.

If You Had To Pick 3 Artists That You Think You Sound Like, Who Would They Be?

I don’t like to compare my music to any other artists because every artist is different. But I’ve been told my sounds are reminiscent of Kid Cudi, Earl Sweatshirt and Andre3k.

Plans for 2019

My plans for 2019 are to release more music videos and touch more people out there with my music altogether. I love to get feedback from fans, because I actually talk back. I fuck with people who fuck with me and I make an effort to make them a part of anything I’m doing.

Connect with L.Awolf:

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Artist Review: SUPERBIG – “Sideways Love” Single/Music Video

Review by: Justyn W. Brodsky

SUPERBIG, since their formation in 2007, has manifested into one of the most versatile and multifaceted Alt/Rock groups in the Chicago area. Their modern dynamic and energetic signature sound has carried them throughout the duration of their career thus far, and has no intention of slowing down anytime soon. And we get a clear demonstration of their continually innovative and evolved style from their recent single “Sideways Love”.

Accompanied by a very colorful and cinematic music video, this track brings out all the goods of today’s more brilliantly executed Alt/Rock style with plenty of flavorful additives to go around. With edge-of-your-seat verses and great vocal narratives, this song’s crafty buildup takes us to one of the most powerful choruses that kicks up the energy with gang-style vocals, along with the song’s overall punchlines and unwavering catchiness. And it never lets up once it starts. The vocals have a diligent mid-to-high range approach reminiscent to older U2 albums and today’s more influential artists like Coldplay, but comprised with a band that brings his voice to greater heights with SUPERBIG‘s very versatile and eclectic contribution to the Alt/Rock genre.

As for the video, we don’t sense any complaints anytime soon. Pole dancers? Check. Curvy female bodies? Check. Atmosphere? Check. Top of the line colorful production value? Absolutely. This video immensely enhances the track-listening experience and really showcases the band’s talent, class, energy, aura, image and everything in between. It’s the type of song and video you’d have to see and hear to believe.

From crispy clean guitar riffs, smoothly written/performed vocal melodies and textures, a cruising rhythm section and top notch performance and production value – this song delivers everything you could ask for, plus so much more you never expect. This song/video, since its premier, has already garnered two airings on MTV, and also continues to expand its growth on YouTube and several other internet/social media outlets. The band has also performed at some of Chicago’s more upscale and elite venues and events, and continues to be a prominent staple among the Chi-town Rock community as they keep hitting the ground running. SUPERBIG is definitely starting off 2019 on a big note.

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