Artist Review: Spursy – “Neon” Single

Review by: Justyn W. Brodsky

Some of today’s artists really know how to put a true edge to the reminiscence of yesterday’s 80s iconic sound without succumbing to plagiarism techniques or obvious direct similarities to the music of any era, but executed more in a way where the artist’s homage to the era is more reinvented or reimagined in their own way and brought out in a mainstream realm of quality. And this is exactly the type of feat Spursy brings to the table with his signature sound from his single “Neon”.

This track definitely has a glow from the very beginning of the track, and never wavers from the concept’s funky riffs, tight knit rhythm section and Duran Duran style vocals – however all executed in a way that is compellingly original. The vocal range and lyrical outbursts of Spursy is completely versatile, multifaceted, and never wavers from its authenticity, balance and composure.

Each verse is doused with that 70s/80s synthy sound we’ve all come to know, love, and miss dearly. So it’s a refreshing and tasteful feel throughout the vocal combination. And once all of this takes place, the song’s structure melts us with an insatiably earth halting chorus that truly ties it all together to make “Neon” light up the room, your earphones, and everything in between that puts this song in the forefront of your listening experience. You truly can not go wrong with this song.

From the old school songwriting sensibilities to today’s mainstream production quality – it just doesn’t get any better than this.

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Press Release & Career Highlights: Joel Matthew, A Prominent Career And A Highly Anticipated EP For March 2019

Article by: Justyn W. Brodsky

As a man of embracing music that is visceral and inspiring, as well as known for wearing many hats in the game both on stage and off, Joel Matthew‘s signature sound as an artist is known for his charismatic rhyming techniques and dynamic lyrical structures that truly aim for the core of a song. His music also resonates with a style that touches on equal parts originality and familiarity, giving his audience a taste of something fresh yet still identifiable. But he is much more than just another artist…

Originally emerging from the elite Phoenix music scene in Arizona, Joel Matthew, a 22-year old prominently rising rapper, singer, songwriter, producer and keyboardist – began hitting the ground running in the music realm during 2016 where he met up with his creative team. The move also resulted in ending a brief stint in college; a decision based on focusing his dreams on being one of the industry’s best at his craft that he has built on since 2011, and has no intention of slowing down. And with his team backing him, also put his situation and prospects into promising directions.

After mere weeks of making his successful move to Los Angeles, Joel began wasting no time at all getting acquainted and established with the industry’s bigger leagues. He began working with multi-platinum and Grammy award-winning producer, songwriter, and keyboardist, Sam Barsh, as well as Grammy award-winning and GOOD Music engineer and producer, Tom Kahre. Together, this powerhouse production duo would manifest and craft Joel’s signature sound, and began the process for putting together his debut EP, “Where Do I Start”. Over the course of a year, Joel wrote and produced all seven tracks on the EP with his new team, and also developed the concept for the official artwork with his creative partner and brother, Jakob Matthew, along with artist and Sony Pictures animator, Tiffany Lam.

2019 is looking bright for the young, up and coming artist with “Where Do I Start” being his debut release. The EP releases exclusively on March 1st and will be available on several digital music retailers, streaming platforms, as well as Joel’s official website and social media. He has come a long way in a short time and is driven to maintain his originality and to keep shooting for greatness. Judging by his determination and prospects so far, Joel Matthew is well on his way to the top. And mainstream music fans will soon be used to hearing him as a household name.

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Artist Review: Barcenilla – “Timeless” Single

Article by: Justyn W. Brodsky

When it comes to being a vocalist, you can be trained since birth, all day, every day, from dawn to dusk. And you most certainly will achieve some results. But then (not to sound like Simon Cowell here or anything), you just have it. And what exactly is it? Exactly. You just answered it in your own mind. And when it comes to truly having it; be it a beautiful voice, an ear for detail, head-turning looks, a craft for incredible melody choices and songwriting techniques and everything in between, Philippines-based Pop/R&B artist, Barcenilla, goes above and beyond the standard of today’s average, or even eyebrow-raising, trifecta.

With a remarkably organic and word-of-mouth fan base that has amassed the rising artist over 90,000 Facebook fans, 10,000 Twitter followers and over 26,000 Instagram followers, it’s no surprise that Barcenilla‘s signature sound has made an insatiable impact with listeners all over the world; hankering for that next vital voice and fresh image that truly captivates them beyond the realm of something run-of-the-mill or passive. This is where Barcenilla truly stands out – he is that next musical fix you’ve been looking for, and you have to hear him to believe it.

His most recent gem “Timeless”, which officially released December 1st, is just like the title suggests. It’s a timeless song that has not only the perfect production value to showcase Barcenilla‘s artist merit, but also shows several angles of what his vocal range is capable of, all topped off with astonishing melody placements and dynamics of delivering his strengths as a vocalist in all the right places.

Reminiscent of a vocal approach that could draw comparisons to iconic heavyweights like Prince, George Michael, and even subtle touches of today’s musical heartthrobs like Bruno Mars, Barcenilla has a tone and range that is natural, visceral, and resonates with a style that shares equal parts originality and familiarity; giving his audience a taste of something fresh yet still familiar. Which is an impressive feat in today’s world of music where almost everything has been done in some form or fashion.

But with Barcenilla, things take a natural and formulated turn in music, and “Timeless” is the perfect way to showcase his abilities both as an artist and stage persona. It’s about execution for him, and not what you sing, but how you sing it. The type of artist that could hear a poorly put-together song from another singer, erase all vocal tracks, and turn something that was essentially a flop into an absolute diamond. It’s all about the execution and Barcenilla strongly utilizes this component in his songs; and we hear that throughout every bar and measure in “Timeless”.

On top of hearing a brilliant Single with pop sensibilities. “Timeless” also delves into tastefully blended Hip Hop and R&B additives as well, giving it the perfect edge to almost any music listener that can appreciate the better side of today’s mainstream approach. It’s a song that doesn’t leave a stone unturned and really brings out the best of Barcenilla. From the looks of it, this artist is going places in 2019. So you’ll definitely wanna check out this single which is currently available on iTunes, Spotify among many others, and keep a close eye on his endeavors. You’ll be glad you did.

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Artist Review: KoBiTo – “Lost In This World” Single

Review by: Justyn Brodsky

An insatiably catchy signature sound with an anthemic classic vibe that resonates with today’s mainstream production value is a very difficult feat to reach in this day and age of music. However, rising Hip Hop Artist KoBiTo has managed to pull this off swiftly and diligently with his recent banger “Lost In This World”.

With subtle mixtures of chill-out beat structures and a classic banger chemistry, this track showcases a very visceral style that is just as anthemic as it is fresh. It captures the depth and character of KoBiTo‘s flow, keeping it easy to connect and identify with. And his sound is very versatile in that sense – his dynamic lyrical structures and hypnotic bars and measures are impressively multifaceted, giving his audience a taste of something fresh yet still recognizable – and most notably, likable.

Throughout “Lost In This World”, KoBiTo never gets lost in his craft. His solidified, low-tone approach really encompasses a style and feel that has your undivided attention. He doesn’t need to be loud and obnoxious to get his message across. He’s an artist that demonstrates exactly what a real rapper needs to truly find their place and purpose in the industry game, as well as true character – dynamic wordplay, catchy song structures, a dedication to your own identity/self awareness, and a style that within a right of your own. In essence, lots of up and comers should be taking a cue from KoBiTo. He’s the type of artist that is truly taking indie Hip Hop in the correct direction.

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Press Release: Metal Outfit Our Dying World Release Two Brand New Viscerally Powerful Singles

Review by: Justyn Brodsky

Some metal bands in this era just tackle the genre just for the sake of it. Because the “scene kids” are into it and screaming is all the hype. But then, you run into a band like Our Dying World, proving one record at a time that true metal is a genre that isn’t going to die anytime soon, thanks to bands like them and others of their caliber.

Reminiscent of a style comprised of Opeth and the earlier albums of Killswitch Engage, the band’s newest anchor single, “Liberation”, is an onslaught of heavy-driven face melting lead guitar chops, vicious vocals and a pounding rhythm section that could tear the roof off your house. Their sound, however energetically provoking, is very orchestrated and beautifully arranged with melodic songwriting structures, tightly knit guitar work and an anthemic signature sound that really defines them as more than just a metal band. It’s the type of song that could be diligently covered as a classical piano track and showcases a type of music theory foundation. And that’s what truly makes “Liberation” a triumphant song – it can be performed in many different angles and really brings out the band’s true versatility.

Their debut and prior single, “Post Mortem”, is far more straight forward for almost any metal fan. This climactic track comes out swinging and never wavers from its heavy and rhythmic grooves. It’s more fast paced, in your face and will just about bring you to your knees. Accompanied by a very compelling YouTube lyric video, this song is heavy just much as it is fascinatingly and dynamically structured. The higher pitched and at-times guttural vocals really solidify the band’s overall style and just gives it that badass nature that we yearn with all metal bands we come across, and Our Dying World executes their type of niche within this realm perfectly and really makes them a stand out of their kind. And those are the two words that really give a band or Artist the platform to make it to greater heights in the industry – stand out.

These songs are a unrelenting and grab you by the throat from the very first listen. Each song has their own approach as well as elements that separate them as something different, but you can still tell it’s coming from the same band. And that’s when you truly know you have come across a real gem of its kind. Hearing a band really tackle different angles, elements and the overall chemistry to blend together a concoction, but close enough within its boundaries to still know that it’s the same foundation to the ingredients being used.

If this is the first time discovering Our Dying World, you’re in for one hell of a surprise. Brace yourself.

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Career Highlights: NCK Records & Lil Opioid’s Rise In The Industry

Article by: Justyn W. Brodsky

We’ve had Hip Hop artist Lil Opioid on the platform once before. Our review of his EP Cosmic got an astounding reaction, and since then, we’ve been delving a little deeper into the young star on the rise.

With over 500,000 followers on Instagram and an insatiable internet presence since his inception into the market, Lil Opioid, on top of embracing his role as one of the fastest rising up-and-comers in the game, garnered enough industry knowledge and a fan base that allowed him to open the doors with his artist development platform NCK Records; an indie label designated to help aspiring and upcoming artists distribute their music and gain exposure to create an active & engaged audience.

Kinda like us at Artist Reach, NCK Records is a “for musicians, by musicians” network that provides industry opportunities for artists of many calibers and mostly focused on the Hip Hop genre. No matter how new or experienced an artist may be. The humble label provides many avenues of improving your artist career ranging from social media marketing, distribution, authentic promotion, and lots more. The label does sign artists and has an application and preliminary process, which requires submission of your music, a rundown of your industry experience, and crucial questions to determine if the label is a proper home base for you. The collective, solely owned/operated by Lil Opioid and a co-CEO, has proven that their mission for the label is in a promising direction for up and coming artists, as well as themselves as entrepreneurs.

Lil Opioid is strictly self-made, self-promoted and a true example of authenticity. And NCK Records is a direct reflection of that; his hands-on experience with the industry that truly encompasses the legwork a lot of artists don’t have the ability or patience to attempt or maintain in this era of the DIY format, and recognizing the strategies, how-to, and most of all, the payoff when hard work takes place.

If you’re an artist that genuinely resonates with this article and Lil Opioid‘s label, you can submit an application to become signed to his roster by going to his official website below. Lil Opioid is coming-up to the big times right now, and would be a good time to connect with him and his label as he continues to hit the ground running.

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Artist Review: frafri – Thank You For So Much, Sorry For So Little” LP

Review by: Justyn Brodsky

A lot of producers & creators showcase their best work through their musical visions and audio expressions through sound, especially when it comes to the instrumental aspect. frafri‘s 15-track LP Thanks For So Much, Sorry For So Little is a clear demonstration into the mind of exactly that – the thought process and execution of instrumental expression and the moods and structures that parallel the songwriting structures as a way to get into the mind of a creator.

And that’s the kind of LP frafri has put together, a record of many visceral moods, innovative beats, and the brilliant use of guitar sequences and synthesizers that really set the tone for each track. From subtle buildups, explosively climactic measures and anthemic melody choices throughout the album, each song delves into a form of expression that steers along the lines of ominous emotions, and feelings that are thought provoking.

And that’s one of my favorite parts about frafri‘s latest collection of tracks – the ambience and versatility that really sets this album apart from anything else within its caliber. But I don’t necessarily mean “experimental” when it comes to that particular term, because these songs are diligently put together and definitely brilliantly structured. They flow together like chapters in a book, and scream loudly with narratives even though this album doesn’t have. But the biggest component to this record is the creative use of instruments – from introverted guitar parts to a vast array of keys and synths providing the atmosphere. After listening to all 15-tracks in their entirety, you begin to draw the full picture in your mind. The full picture that this album delivers a full, flavorful sound with wholesome totality – and you find yourself resonating with every measure both musically, and visually.

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