Artist Review: Li Projext – “Lights Off” (Feat. Xtra)

Review by: Justyn Brodsky

From cash, cruisers and colorful cinematography, Li Projext video for his single “Lights Off (feat. Xtra)has it all.

This video is masterfully crafted and very innovative with its style and atmosphere. And it resonates perfectly with the underground Hip Hop signature sound and sensibility that Li Projext delivers with his insatiable charisma and infectious personality both musically and on screen.

Things haven’t always been easy for the rising artist though, and has a past that definitely put him on some learning curves. But since emerging into music, he has hit the ground running and quickly manifested into a promising career in music. And this track definitely reflects that.

Between the voices and images that come from both Li Projext and feature artist Xtra, both rappers bring this video to life. Every verse brings out witty lyricism and a versatile take on Hip Hop that is energetic and creative. Tackling a rhyming style that goes above and beyond the average 16-bars style, “Lights Off” demonstrates a unique and versatile approach that gives identity to Li Projext and his niche of the Hip Hop caliber.

If you’re looking for the next underground banger with elements of mainstream tied perfectly together, then this well shot and colorful video is your draft pick. It’ll definitely entice you to check out more of Li Projext‘ catalogue. And you’ll definitely understand just how relevant and magnetic he really is.

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Artist Review: Shannie Ross – “Lesson” Single

Review by: Justyn Brodsky

Continuing to insatiably thrive in the market with her undisputed looks and talent, southern songstress Shannie Ross knocks it out of the park with her newest single “Lesson.”

Houston has a new queen, skip the princess part. From a dynamic image and versatile vocal approach, Shannie shows us she is worthy of the crown in this latest banger.

Amassing an enormous industry buzz with the success of her most recent EP Rebirth, her new R&B-infused track explores different multi-genre avenues with her articulate vocal style, but it’s her voice itself that really carries the torch throughout this song. She can be sensually sweet and cleverly charismatic all at once, and never fails to implement these factors into all the right places.

The pacing of the song is well-driven and doesn’t drag out, Shannie makes very good melody choices in each measure and really brings out different angles to what she’s capable of, and she’s well aware of how to maintain the proper vocal control. With a sing-songy Hip Hop style mixed with elements of Pop, she really delves into a whole new and next-level realm for the R&B genre and adds incredible balance and composure to make her recognizable and identifiable in any part of the market; be it indie or mainstream.

And that’s the thing I like the most about Shannie Ross – the multifaceted presentation. Being able to take on different roles of the same image and making her ear and eye candy for anyone that appreciates a more-than-solid R&B and Hip Hop-oriented track. Her music can be an outfit for just about anywhere in the market whether it’s the radio circuit, a movie soundtrack or any atmosphere in need of a modern, soulful voice.

For anyone interested in true southern heat, Shannie Ross really fires it up with this new single, and I’m more than positive you’ll agree once you take a listen. Be sure to check into this artists’s back catalogue as well, including her music videos. You won’t be disappointed.

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Artist Review: Prime – “Little Kid Small Town” EP

Review by: Justyn Brodsky

Every now and then you run into an artist that truly grabs your attention. One that has a signature sound that is dynamic, versatile and really stands out among the rest. Prime is definitely one of those rare cases with his EP Little Kid Small Town.

And there’s many reasons for it. One of the anchor things that makes this artist so effective is his authenticity from his charismatic vocal delivery. His pacing and flow is perfect for his style, and no matter what type of beat you utilize into a song, Prime holds his own and doesn’t need to emulate any other existing artist – his style is something truly within his own spectrum and can not be plagiarized.

Every track on Little Kid Small Town is vibrant and ambient, where consistency and production value parallel each other perfectly. The beats are crafty and combine a multifaceted mix of old school influential eras like the 90s, and mainstream sensibilities of some of today’s more prominent Hip Hop artists. It’s the perfect mix of yesterday and today, and makes Prime‘s future all the more promising with his eclectic approach.

The highlight of this EP is definitely “The 508 (feat. Shari)” which is a track that definitely has instant-classic status from beginning to end. It’s structured with clever hooks and rhyming techniques, and really avoids the all-too-often verse/chorus/verse/chorus/verse/chorus rush job. This song is well though out, both musically and lyrically. And truly has an endless set of likability factors, including the feature artist Shari who adds a blissful R&B-infused vocal track to tie it all together.

But like said before, the biggest components of this EP are two key ingredients: consistency and versatility. These are two things that are not always easy to combine, but Prime definitely pulls this off with ease. And that is a rare feat in almost any genre, especially Hip Hop.

Little Kid Small Town is definitely a gem, and is recommended for any avid Hip Hop listener no matter what superstars you currently listen to. At the rate Prime is going, he’ll be added to that list of superstars, and we wanna be here to see it happen.

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Artist Review #2: The Keymakers – “Tell Me Something” Single

Review by: Justyn Brodsky

We are back with another banger from elite artist duo The Keymakers with their sensually ambient new single “Tell Me Something” and it doesn’t disappoint.

We’ve had this dynamic duo on the platform before. And I clearly remember wondering to myself what future material these guys would have up their sleeves. Well, I’m stoked to say that what they have is nothing short of amazing, and that was nothing short of my expectations.

Their new feature single “Tell Me Something” follows up their predecessor beautifully and takes us on a journey of innovative production value and lyrical bliss. With fine tuned, subtle verses and vocal leads that are melodically ambient, we get a grasp of new school R&B with Pop components that formulates a tasty mixture.

There’s a swell buildup in between verses and really gives you that edge-of-your-seat feeling as the vocals carry the torch. The likability factors are essentially endless and can be admired in isolation, but is a really great track as a whole when every measure of the song is put together. And that’s the best way to describe this song: a beautifully executed feel-good track from beginning to end, and just keeps getting better as the track plays out.

This one is highly recommended and is very innovative in its overall style and vibe. It offers up something new while still maintaining elements of familiarity from inspirational artists we’ve all come to know and love. And when you take a listen to “Tell Me Something” yourself, you’ll definitely be adding The Keymakers to that list of artists.

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Press Release: Fadetheblackk – “Visions (feat. B*Star)” Single

Article by: Justyn Brodsky

Combining an integration of smooth rhymes, charismatic vocals and a multi-genre approach, we get an innovative blend of Hip Hop with elements of Soul and Alternative with Fadetheblackk‘s newest single “Visions (feat. B*Star).”

With great production value and a soul-infused beat carrying the torch, this song is anything but ordinary. It’s a multifaceted creation of something artistic, inventive and takes Hip Hop into a new modern realm.

With each verse breathing life in the form of a straight and subtle flow, you can hear FTB‘s natural talent loud and clear with his ability to articulate his lyrics in all the right places. His tone is catchy, his melody-driven chorus is anthemic, and his spirit in the track never wavers.

Fadetheblackk‘s current single is distributed by Warner Music Indie platform Level and he has always been behind the scenes creating and working with many artists in today’s music industry since 2011. So with years under his belt, it’s not a huge surprise that this song is as versatile as it is, but it surely is a treat.

If you’re looking for something outside of your everyday Hip Hop single that drops from every corner of the street, then “Visions” is the track for you. It’s a song that indicates that FTB is not riding any kind of bandwagon – he’s bringing his very own creation to life; something that you don’t hear every day and a taste of something fresh, yet still identifiable at the same time.

The single dropped on July 13th and is currently available on all digital music retailers and streaming platforms. You’ll be glad we sent you there.

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Artist Review: WÃVY MAY – “Ignorant Ways” Official Music Video

Review by: Justyn Brodsky

Sometimes you run into a music video that truly keeps you at the edge of your seat. WÃVY MAY‘s video for the hypnotic Hip Hop track “Ignorant Ways” is one of those rare gems.

First and foremost, whoever shot/produced the video has a true gift for cinematography, editing, and capturing an authentic vision. From suspenseful outdoor shots to innovative camera work and frame transitions, this video is a mind-blow from the second it starts.

And the best part is, WÃVY‘s track resonates beautifully with the visuals we get. His dynamic lyrical structures and multifaceted rhyming techniques are very evident, crisp and very well though out. The South London rapper really encompasses a craft that sets him aside from a majority of today’s Hip Hop, and is more living proof that underground artists truly make magic happen.

His verses and flow keeps you interested and delves you into his artistic merit, and delivers an energy that never lets up. He holds his own throughout, and is a great glance into WÃVY‘s vision as an artist and lyricist.

If you want the whole package that contains an explosion of modern audio and visual components with endless likability factors, then WÃVY MAY is gonna be one of your new instant favorites. And his video for “Ignorant Ways” serves up something unwavering, undeniable, and top-notch in its entirety. You will not be disappointed in the least. Get ready for an intense ride into the innovation and evolution of Hip Hop.

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Career Highlights: KI Back At It – Jersey We Lit Records

Article by: Justyn Brodsky

His name is Alterik Finney, also known under the stage name KI Back At It. And he didn’t choose music…music chose him.

Currently owner/CEO of Jersey We Lit Records, KI Back At It began hitting the ground running in the music realm by creating concepts and writing music for over the past 10 years, contributing his multifaceted skills for both small indie labels and larger ones for independent artists as well. Since then, he has manifested into a versatile and innovative artist with his own signature sound and stylization.

But things weren’t always so easy for the Elizabeth, NJ native who was once featured on Americas Most Wanted for an armed robbery. He recently opened the doors to his label as an insatiable and passionate effort to do things the correct way this time around, and is looking to genuinely help artists get their careers off the ground — primarily New Jersey artists, to help market and create commercial music, even performing management work.

“I’ve been working behind the scenes of the industry. Learning the ropes with everything from paperwork/business work, video editing, filming, online marketing, vocal recording, mixing, mastering and anything else related; and plan on being in full effect by the end of 2018. As Jersey artists, we’re known for sounding like others or sounding like street rappers, and it has never gotten us anywhere. My plans, with help from business-minded people, is to be the “Def Jam of New Jersey,” opening doors for NJ artists who want to sound different and connecting mainstream artists to small indie artists on collaborations.” –KI Back At It

Connect with KI Back At It and Jersey We Lit Records:

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