Press Release: Carolee Rainey Releases Her New Single “Sacrifice”

Article by: Justyn W. Brodsky

We at Artist Reach have a great suggestion. Stop doing what you’re doing and go listen to Carolee Rainey’s new single, ‘Sacrifice.’ 

This may sound strange, but the first time we heard  ‘Sacrifice’, we felt like she may have been talking right to us. But Wait. Hold that thought. On the second listen, we’re certain she may be talking not only to us but through us. She has literally brought me back to a time in our lives before real responsibility kicked in…when life was carefree and wild.  Oh yeah. Its funny. A dear friend of ours who has met Rainey said she got the idea to write ‘Sacrifice’ after reading an article about a manager that worked closely with Stevie Nicks in her early career and mentions in the interview how much he enjoyed working with Stevie, but it had been a long time since they had been in touch and how wonderful it would be to just randomly run into her again somewhere. 

This was the very article that inspired Rainey’s ‘Sacrifice.’ This is Rainey’s third single out on her new label ‘Sapphire.’  The other two singles, ‘Deeper Than The Ocean’ and ‘You Matter’ invoked the beginning sparks of a brilliant new songwriter artist on the horizon.  We’re talking superstars like Tracy Chapman, Tori Amos, Lana del Rey, and Ed Sheeran. 

Add Carolee Rainey to the list. ‘Sapphire’ is proud to have Carolee on the label and is thrilled to promote a platform in which this unusual and soulful artist can now be heard by the world. Get ready.

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Artist Review: (dIG) dEM iSBY gIRLS – “School Days”

Review by: Justyn Brodsky

Glistening vocals, ambient beat structures, and a futuristic hypnotic vibe that combines the best of yesterday’s and today’s R&B is what makes dEM iSBY gIRLS (aka dIG) a gem within their own right with their freshest single “School Days”.

The voices are subtle, magnetic, and brings you to a realm of a laid-back feel that really encompasses a sound that is very visceral, ethereal, and multifaceted. Their versatile approach in “School Days” is not your every day track; it resonates with a style that touches on originality and familiarity, giving their audience a taste of something new yet still identifiable. The vocal personas also touch on different factors, landscapes, and really give each vocal component a life of its own, which is what makes dIG a group that lives up to their name. You will dig them, and really find your listener’s niche with their hypnotic style of singing.

Another part of this song is the likability factors – the sing doesn’t carry on too long, has great runtime in its duration, and is a track you can come back to time and time again. It has that staying power – the power to really stay with you even after the song is over. Regardless, you will find unconditional love for this song; and keep you in anticipation of what dIG comes out with next. They won’t disappoint.

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Artist Review: Spursy – “Neon” Single

Review by: Justyn W. Brodsky

Some of today’s artists really know how to put a true edge to the reminiscence of yesterday’s 80s iconic sound without succumbing to plagiarism techniques or obvious direct similarities to the music of any era, but executed more in a way where the artist’s homage to the era is more reinvented or reimagined in their own way and brought out in a mainstream realm of quality. And this is exactly the type of feat Spursy brings to the table with his signature sound from his single “Neon”.

This track definitely has a glow from the very beginning of the track, and never wavers from the concept’s funky riffs, tight knit rhythm section and Duran Duran style vocals – however all executed in a way that is compellingly original. The vocal range and lyrical outbursts of Spursy is completely versatile, multifaceted, and never wavers from its authenticity, balance and composure.

Each verse is doused with that 70s/80s synthy sound we’ve all come to know, love, and miss dearly. So it’s a refreshing and tasteful feel throughout the vocal combination. And once all of this takes place, the song’s structure melts us with an insatiably earth halting chorus that truly ties it all together to make “Neon” light up the room, your earphones, and everything in between that puts this song in the forefront of your listening experience. You truly can not go wrong with this song.

From the old school songwriting sensibilities to today’s mainstream production quality – it just doesn’t get any better than this.

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Press Release & Career Highlights: Joel Matthew, A Prominent Career And A Highly Anticipated EP For March 2019

Article by: Justyn W. Brodsky

As a man of embracing music that is visceral and inspiring, as well as known for wearing many hats in the game both on stage and off, Joel Matthew‘s signature sound as an artist is known for his charismatic rhyming techniques and dynamic lyrical structures that truly aim for the core of a song. His music also resonates with a style that touches on equal parts originality and familiarity, giving his audience a taste of something fresh yet still identifiable. But he is much more than just another artist…

Originally emerging from the elite Phoenix music scene in Arizona, Joel Matthew, a 22-year old prominently rising rapper, singer, songwriter, producer and keyboardist – began hitting the ground running in the music realm during 2016 where he met up with his creative team. The move also resulted in ending a brief stint in college; a decision based on focusing his dreams on being one of the industry’s best at his craft that he has built on since 2011, and has no intention of slowing down. And with his team backing him, also put his situation and prospects into promising directions.

After mere weeks of making his successful move to Los Angeles, Joel began wasting no time at all getting acquainted and established with the industry’s bigger leagues. He began working with multi-platinum and Grammy award-winning producer, songwriter, and keyboardist, Sam Barsh, as well as Grammy award-winning and GOOD Music engineer and producer, Tom Kahre. Together, this powerhouse production duo would manifest and craft Joel’s signature sound, and began the process for putting together his debut EP, “Where Do I Start”. Over the course of a year, Joel wrote and produced all seven tracks on the EP with his new team, and also developed the concept for the official artwork with his creative partner and brother, Jakob Matthew, along with artist and Sony Pictures animator, Tiffany Lam.

2019 is looking bright for the young, up and coming artist with “Where Do I Start” being his debut release. The EP releases exclusively on March 1st and will be available on several digital music retailers, streaming platforms, as well as Joel’s official website and social media. He has come a long way in a short time and is driven to maintain his originality and to keep shooting for greatness. Judging by his determination and prospects so far, Joel Matthew is well on his way to the top. And mainstream music fans will soon be used to hearing him as a household name.

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Artist Review: Barcenilla – “Timeless” Single

Article by: Justyn W. Brodsky

When it comes to being a vocalist, you can be trained since birth, all day, every day, from dawn to dusk. And you most certainly will achieve some results. But then (not to sound like Simon Cowell here or anything), you just have it. And what exactly is it? Exactly. You just answered it in your own mind. And when it comes to truly having it; be it a beautiful voice, an ear for detail, head-turning looks, a craft for incredible melody choices and songwriting techniques and everything in between, Philippines-based Pop/R&B artist, Barcenilla, goes above and beyond the standard of today’s average, or even eyebrow-raising, trifecta.

With a remarkably organic and word-of-mouth fan base that has amassed the rising artist over 90,000 Facebook fans, 10,000 Twitter followers and over 26,000 Instagram followers, it’s no surprise that Barcenilla‘s signature sound has made an insatiable impact with listeners all over the world; hankering for that next vital voice and fresh image that truly captivates them beyond the realm of something run-of-the-mill or passive. This is where Barcenilla truly stands out – he is that next musical fix you’ve been looking for, and you have to hear him to believe it.

His most recent gem “Timeless”, which officially released December 1st, is just like the title suggests. It’s a timeless song that has not only the perfect production value to showcase Barcenilla‘s artist merit, but also shows several angles of what his vocal range is capable of, all topped off with astonishing melody placements and dynamics of delivering his strengths as a vocalist in all the right places.

Reminiscent of a vocal approach that could draw comparisons to iconic heavyweights like Prince, George Michael, and even subtle touches of today’s musical heartthrobs like Bruno Mars, Barcenilla has a tone and range that is natural, visceral, and resonates with a style that shares equal parts originality and familiarity; giving his audience a taste of something fresh yet still familiar. Which is an impressive feat in today’s world of music where almost everything has been done in some form or fashion.

But with Barcenilla, things take a natural and formulated turn in music, and “Timeless” is the perfect way to showcase his abilities both as an artist and stage persona. It’s about execution for him, and not what you sing, but how you sing it. The type of artist that could hear a poorly put-together song from another singer, erase all vocal tracks, and turn something that was essentially a flop into an absolute diamond. It’s all about the execution and Barcenilla strongly utilizes this component in his songs; and we hear that throughout every bar and measure in “Timeless”.

On top of hearing a brilliant Single with pop sensibilities. “Timeless” also delves into tastefully blended Hip Hop and R&B additives as well, giving it the perfect edge to almost any music listener that can appreciate the better side of today’s mainstream approach. It’s a song that doesn’t leave a stone unturned and really brings out the best of Barcenilla. From the looks of it, this artist is going places in 2019. So you’ll definitely wanna check out this single which is currently available on iTunes, Spotify among many others, and keep a close eye on his endeavors. You’ll be glad you did.

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Artist Review: KoBiTo – “Lost In This World” Single

Review by: Justyn Brodsky

An insatiably catchy signature sound with an anthemic classic vibe that resonates with today’s mainstream production value is a very difficult feat to reach in this day and age of music. However, rising Hip Hop Artist KoBiTo has managed to pull this off swiftly and diligently with his recent banger “Lost In This World”.

With subtle mixtures of chill-out beat structures and a classic banger chemistry, this track showcases a very visceral style that is just as anthemic as it is fresh. It captures the depth and character of KoBiTo‘s flow, keeping it easy to connect and identify with. And his sound is very versatile in that sense – his dynamic lyrical structures and hypnotic bars and measures are impressively multifaceted, giving his audience a taste of something fresh yet still recognizable – and most notably, likable.

Throughout “Lost In This World”, KoBiTo never gets lost in his craft. His solidified, low-tone approach really encompasses a style and feel that has your undivided attention. He doesn’t need to be loud and obnoxious to get his message across. He’s an artist that demonstrates exactly what a real rapper needs to truly find their place and purpose in the industry game, as well as true character – dynamic wordplay, catchy song structures, a dedication to your own identity/self awareness, and a style that within a right of your own. In essence, lots of up and comers should be taking a cue from KoBiTo. He’s the type of artist that is truly taking indie Hip Hop in the correct direction.

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Career Highlights: NCK Records & Lil Opioid’s Rise In The Industry

Article by: Justyn W. Brodsky

We’ve had Hip Hop artist Lil Opioid on the platform once before. Our review of his EP Cosmic got an astounding reaction, and since then, we’ve been delving a little deeper into the young star on the rise.

With over 500,000 followers on Instagram and an insatiable internet presence since his inception into the market, Lil Opioid, on top of embracing his role as one of the fastest rising up-and-comers in the game, garnered enough industry knowledge and a fan base that allowed him to open the doors with his artist development platform NCK Records; an indie label designated to help aspiring and upcoming artists distribute their music and gain exposure to create an active & engaged audience.

Kinda like us at Artist Reach, NCK Records is a “for musicians, by musicians” network that provides industry opportunities for artists of many calibers and mostly focused on the Hip Hop genre. No matter how new or experienced an artist may be. The humble label provides many avenues of improving your artist career ranging from social media marketing, distribution, authentic promotion, and lots more. The label does sign artists and has an application and preliminary process, which requires submission of your music, a rundown of your industry experience, and crucial questions to determine if the label is a proper home base for you. The collective, solely owned/operated by Lil Opioid and a co-CEO, has proven that their mission for the label is in a promising direction for up and coming artists, as well as themselves as entrepreneurs.

Lil Opioid is strictly self-made, self-promoted and a true example of authenticity. And NCK Records is a direct reflection of that; his hands-on experience with the industry that truly encompasses the legwork a lot of artists don’t have the ability or patience to attempt or maintain in this era of the DIY format, and recognizing the strategies, how-to, and most of all, the payoff when hard work takes place.

If you’re an artist that genuinely resonates with this article and Lil Opioid‘s label, you can submit an application to become signed to his roster by going to his official website below. Lil Opioid is coming-up to the big times right now, and would be a good time to connect with him and his label as he continues to hit the ground running.

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