Artist Review: NoE – “Outlet” Official Music Video

Review by: Justyn Brodsky


A knack for the cinematic and a master of flow, we get an ideal track and modern-stylized music video from NoE‘s most recent banger “Outlet”.

Right from the start, the video is definitely giving you the action, drama, and suspense. The song gives off that intro that something’s about to go down. And most impressively, you don’t need a 20,000$ set design to make something effective on camera. So I have to give major props to the video’s production value for giving us that edge-of-your-seat feeling.

“Outlet” is another crucial example of today’s line that is drawn between indie and mainstream markets. While the song has a commercially acceptable quality to it, the presentation still feels (and looks) natural and something that isn’t forced. It has a natural flow to the performance value behind the camera and inside the vocal booth.

The video gives us an Aronofski, Tarantino, and perhaps modern day Kubrick feel. Something where the editing gives us the most impact. Where sometimes it’s not what you shoot, it’s how you shoot it. And that’s one of the major centerpieces to both this song and video as it parallels each other perfectly.

NoE‘s mid-ranged vocal tones give off the perfect approach for this track and make it most effective. It’s definitely a banger for the Sony Xplodes and a spin track for your club hotspot. Either way you look at it, this song rides the express line in between commercial success, but still thriving at being a hard working indie artist ready to take the bull by the horns himself and make a career with his music without selling his soul to the industry. And no matter where you see this song going, you’re gonna love it no matter what. And that’s what truly matters.

Connect with NoE:



© Artist Reach, LLC | ASCAP | All Rights Reserved

Artist Review: S-EM-C – “On The Go” Single

Review by: Justyn Brodsky


I always tip my hat to females that can rhyme. This is another one of those moments in whole.

With drive, charisma, untouchable production value and a made-for-industry approach, there’s no question that female Rapper on the rise S-EM-C‘s “On The Go” is ready to go straight to the top.

She’s a trifecta of her own; from looks, brains and personality. She doesn’t need to try to pull a Trina, Kim, or Nicki anytime soon. The best is a fresh banger and has a universal authenticity when it comes to where this song is most appropriate. You can use this song to test out your new Sony Xplodes,  spin this at your club hotspot, or just simply put your headphones in (preferably: Skull Candy if you own a pair) and indulge in one of those songs that stays with you even after the track is over.

“On The Go” has a great classic multilayered chorus that brings power to the song’s overall execution. And the verses have a flow that keeps you fascinated enough to bring the chorus back to the structure each time she brings out her witty and clever lyrical approach.

And that’s what this song is about to me — flow and fascination. Defining factors of what can keep a song on its feet, or flop from its starting point. But this song emphasizes so much more than just being on your feet, this one has you cruisin’, and giving you another brilliant taste of what females can bring out when holding the mic.

So make no mistake, this a cooker that brings the heat, and the fascination that keeps you on your feet. Either way, “On The Go” is quite the treat. 

Connect with S-EM-C:





© Artist Reach, LLC | ASCAP | All Rights Reserved

Artist Review: PROMISQUES – “#DFWM (Don’t Fuck With Me)”

Review by: Justyn Brodsky


Australia never fails to impress.

I’ve had dozens of Aussie-artists & bands land on our platform, and I have yet to find one that hasn’t impressed me. And with Sydney-based Hip Hop pioneer PROMISQUES, currently signed with Notorious Records, we have more rhymes and versatility to bring to the table.

With a sound and personality that’s bound to draw you in, PROMISQUES has been hard at work over the years doing what every artist should be doing regardless of the stress, trials and tribulations: staying active! Yes, PROMISQUES is an artist that isn’t afraid to pay his dues, and in fact, still is. Even your favorite artist or band at some point was a local and/or regional act just reppin their hometown. Not omitting the fact that some artists DO win the industry lottery (i.e. Justin Bieber).

Basically, there’s no tunnel vision at all for PROMISQUES; he’s been putting out singles, mix tapes, collaborations, music videos, and anything he can to make sure he can keep his Discography growing, and his sound evolving.

One song, that has an original version and a DJ-collab version (both accompanied by 2 different Music Videos) is his hashtag single “#DFWM”, acronym for “Don’t Fuck With Me”. A witty, fun, and great exercise of versatility that has a beat & rhythm that dynamically mixes yesterday’s and today’s key elements of Hip Hop we’ve come to know and love from both eras.

The videos for both versions are very humble and fun to watch. We get to see a lot of Australia’s colorful streets, landscapes, and interiors that give us USA-folks something fun for the cultural eye. Plus this song has some very impressive rhyming techniques that aren’t being distracted by half-naked booty shaking girls or BMWs. So the craft of the song stays in the forefront, and the simple social-media influenced one-line chorus is memorable, and effective.

No matter which version of this song you check out, I promise that PROMISQUES is worth your time. He’s more proof that the Aussie-artists, bands, and scenes offer up many amazing & fresh sounds coming from the other side of the globe. There’s music everywhere out there that deserve discovery; PROMISQUES is definitely one of them.

Connect with PROMISQUES:




© Artist Reach, LLC | ASCAP | All Rights Reserved

Artist Review: Strangers of Necessity

Review by: Justyn Brodsky


Insatiable rhyming techniques, dynamically laid back beats with a witty and compelling lyrical approach that make Hip Hop Pioneers, Strangers of Necessity, a force to be reckoned with.

Especially with their LP release The Layover. A vibrant collection of tracks that have that undeniable chillout feel. Something you can lay back and smoke a nice blunt to, but at the same time allows you to hear their artistic merit through the Rappers’ fresh rhymes that easily encompass their brand of Hip Hop that gives SON the defining factors of their branded and blended sound, and persona.

With each track bringing something fresh to the table, the tracks that stood out to me as the best single-worthy anthems and undeniable first impressions are “Revolving Door” and the banger “Get Some”. Chillout tracks with charismatic forefronts between the rhymers that keep you on your toes, and the vibe still chill and genuinely abrasive at the same time; leaving room to really showcase the group’s likability factors through many elements that these songs combine.

There’s an apparent and effective influence that can be heard on The Layover that brings us back to the glory days of the 90s, and the underground indie approach of today’s more lovable Hip Hop artists that aren’t contributing to the commercial destruction of the genre.

But if and when Strangers of Necessity do blow up in the way I’m hoping, this is the group that’s gonna bring back the glory days of rock-solid talent, and at the same time are gonna also change the game for the better. When you take a listen to The Layover, you’ll see exactly why. And we can’t stress enough to check them out before their major break hits the ground running.

Connect with Strangers of Necessity:


© Artist Reach, LLC | ASCAP | All Rights Reserved

Artist Review: Hefe Heetroc

Review by: Justyn Brodsky


When it comes to versatility, energy, craft, and witty lyrics with a space-themed EDM Rock influence to Hip Hop, you just might do justice to Hefe Heetroc artistic merit.

One thing is for sure, I haven’t heard something quite as raw and original as this in quite some time. So if you’re looking for new food for the ear with a shot of adrenaline, then Mr. Heetroc is your draft pick. His breed of Hip Hop is not only fresh, but it also sustains elements of the 90s glory days, old school Rap, and today’s Indie scene with a very heavy edge.

This is definitely a genre bender. His track “I Already Got That” is the perfect demonstration of the energy-driven EDM and Rock/Metal chemistry that is not only cleverly structured into Hip Hop, but multilayered and multifaceted as well. First off, if you’re a fan of Aqua Teen Hunger Force, then this is definitely for you. We have a high-range vocal approach that is very commercial-worthy, but has a very indie forefront that showcases great charisma, intelligently crafted verses, and daring beat structures that will leave you at the edge of your seat. So if you want something in-your-face and merciless, then this is your anthem.

Carrying the torch over to the next track, “Addiction Tonight”, we still get the perfect EDM factor that puts the outfit on Hefe Heetroc to give him the character he deserves, and the originality that’s been displayed. Toned down a bit from the last track, we have another genre-bender with Heetroc‘ signature vocal style that puts his likability factors on overdrive.

And same thing goes for “Deep Space Stars Galaxy”. Another charismatic track with great multi layers of energy and charismatic chemistry. This surrounds more of the overall theme of what Hefe Heetroc carries with him as a lyricist, but still shows different angles of his craft and overall defining factors. Regardless, you’re gonna find something energetic, clever, and completely compelling.

There’s so much you could say about this take on Hip Hop, but regardless of how you find the words, you’ll only have the best things to say about Hefe Heetroc. Here’s some advice going into it though: strap yourself in for the ride.

Connect with Hefe Heetroc:




© Artist Reach, LLC | ASCAP | All Rights Reserved

Artist Review: Imani WJ Wright

Review by: Justyn Brodsky


It’s not often that I stumble upon an artist and decide to take him under the reviewer’s wing, but we’re gonna change the pace a bit here at the Artist Reach camp.

Sensuality, good vibes and a little Rock & Soul might be a few choice words for young and upcoming Artist/Producer Imani WJ Wright

Starting out in the business early, talented and serving as your own Producer is definitely the way to go. That’s why I have to tip my hat to Mr. Wright. His single, “Appreciation”, is a lovingly witty and soul-soothing track that is bound to draw in the ladies at first blush. For a debut single, I’d say he can accomplish just that. This song does one big thing though…it gets you pumped for the prospective future for the young Artist. I wanna hear what else this young man can do. Because he’s absolutely on the right track in every way; music and image alike.

If you have appreciation, no pun intended, for an up and comer ready to take sensuality, sexuality, and the heart and soul of music’s passion, Mr. Wright is right up your alley. I hear a man ready to take off and fly. He has his passport, plane ticket, and the jet ready, and this song walks me to the plane.

So again, I have to give major props to a young guy giving his heart and soul to true music that definitely won’t shy you away. “Appreciation” is a stunner for its alley of execution, and I’m dying to hear what move this guy makes next musically. I’m jet-ready, let’s get the plane to take off!

This single is definitely on the Wright track! Double-pun completely intended.

Now his other single, “Make Me”, shows a different side to Imani WJ Wright, but still utilizes the same elements within his content and overall execution. This song allows you to get to know the fellow artist a little bit more, and explore what he has to offer as an artist that does it the DIY way.

This song offers up more edge and production value. Each measure is well crafted and keeps you listening and adds more character depth to his music and image. This is definitely a great follow-up from the predecessing track.

With the great R&B vibe still in the forefront, this song definitely will capture your heart and put some soul into you. It entices you to research more into Imani WJ Wright as an artist and persona. 

These are some solid tracks for this young man, and we at Artist Reach would like you to check them out. It’s not often that we Review an artist on-the-spot or happen upon them, but this seemed like the right occasion. 

Connect with Imani WJ Wright:




© Artist Reach, LLC | ASCAP | All Rights Reserved 

Album Review: Rocky Jones – “Welcome To Vultureville” LP

Review by: Justyn Brodsky


I have a lot of Hip Hop of all prototypes come through our platform. Some artists are veterans while others may be just starting out. And for this 24-year old up & comer from Trenton, New Jersey, we have an up & comer that hit the ground running.

This young fresh artist goes by Rocky Jones, a very charismatic and passionate artist that decided to come out of the gate with something that will give people the first and best impression upon discovery; and that ear-grabbing effort is his LP Welcome To Vultureville. A collection of tracks that not only showcases Jones‘ writing and performing abilities, but done in a way where every song could easily be deemed an anthem, with some of the best production value today’s Hip Hop could offer.

Starting out with track 1 we have the Soul-driven “Passion 4 Paper”,  a great track opener with a strong presence of vocal delivery, rhythmic flow with versatility, and a very effective progression in the overall execution of the song that perfectly parallels the high quality production value. This track will definitely entice you to keep listening.

Following up with “Single for the Summertime”, which landed as #1 on the Beatscore Weekly Top 25, we have an energetic and upbeat song that does perfect justice to the title. An anthem that dynamically expresses the perks of summertime, and with a positive edge that touches on today’s mainstream market in a very effective way. This also an anthem for the ladies, and about the ladies. So DJs should definitely be adding this one to their spin list at the club.

Now “Baby Don’t Change” is another upbeat banger with undeniable hooks and production value. The charisma in this track is very evident, and adds spice to the overall projection of the content, mood, and overall signature sound that Jones delivers on every track. No matter the mood, content, or subject matter, Jones knows how to integrate his persona in all the proper places as an artist. And this track, is indeed another demonstration of that.

With the sexually scandalous “Side Nigga”, we definitely have the laid-back track on the album, however, with a great lyrical twist. Everyone wants a side piece once in awhile. And in this version, we get to see it through a different perspective. It’s a tale of wanting to be chased instead of doing the chasing. You wanna be her side piece. Rather than her being ours. Stroke of genius in the content. A rhythmic flow with the perfect attitude in vocal delivery, and one of my personal favorites on this LP.

With the next track “Brother’s Keeper”, we have a great mix of what we’ve heard so far on this LP, and all the elements that make this album as effective as it is. There’s a more relaxed vocal delivery, but the R&B sensibilities really help carry the torch on this one and definitely thrusts the likability factors into overdrive. 

Last but not least, “Summer’s Over” is another anthemic and powerful R&B oriented track that combines an insatiable mix of yesterday’s and today’s mainstream Hip Hop sensibilities. This one has the signature sound we’ve come to love about this album so far, and is a perfect track for almost any mood. Jones really knows how to hit it out of the park with his charisma and rhythmic flow techniques. And just like every predecessor we’ve heard, this track fits the Rocky Jones formula. And for an up & comer, I’m incredibly excited to hear what he comes out with later on as his career manifests.

Welcome to Vultureville LP is definitely one of the best Hip Hop albums that has come through our network from a fresh artist. With this LP, Rocky Jones is armed with something that a lot of Artists lose sight of for success: an album of killer songs! Pick this record up as soon as you can. You will have a hard time believing that something this mind blowing came from a young, fresh artist.

Connect with Rocky Jones:




© Artist Reach, LLC | ASCAP | All Rights Reserved