Press Release & Career Highlights: Joel Matthew, A Prominent Career And A Highly Anticipated EP For March 2019

Article by: Justyn W. Brodsky

As a man of embracing music that is visceral and inspiring, as well as known for wearing many hats in the game both on stage and off, Joel Matthew‘s signature sound as an artist is known for his charismatic rhyming techniques and dynamic lyrical structures that truly aim for the core of a song. His music also resonates with a style that touches on equal parts originality and familiarity, giving his audience a taste of something fresh yet still identifiable. But he is much more than just another artist…

Originally emerging from the elite Phoenix music scene in Arizona, Joel Matthew, a 22-year old prominently rising rapper, singer, songwriter, producer and keyboardist – began hitting the ground running in the music realm during 2016 where he met up with his creative team. The move also resulted in ending a brief stint in college; a decision based on focusing his dreams on being one of the industry’s best at his craft that he has built on since 2011, and has no intention of slowing down. And with his team backing him, also put his situation and prospects into promising directions.

After mere weeks of making his successful move to Los Angeles, Joel began wasting no time at all getting acquainted and established with the industry’s bigger leagues. He began working with multi-platinum and Grammy award-winning producer, songwriter, and keyboardist, Sam Barsh, as well as Grammy award-winning and GOOD Music engineer and producer, Tom Kahre. Together, this powerhouse production duo would manifest and craft Joel’s signature sound, and began the process for putting together his debut EP, “Where Do I Start”. Over the course of a year, Joel wrote and produced all seven tracks on the EP with his new team, and also developed the concept for the official artwork with his creative partner and brother, Jakob Matthew, along with artist and Sony Pictures animator, Tiffany Lam.

2019 is looking bright for the young, up and coming artist with “Where Do I Start” being his debut release. The EP releases exclusively on March 1st and will be available on several digital music retailers, streaming platforms, as well as Joel’s official website and social media. He has come a long way in a short time and is driven to maintain his originality and to keep shooting for greatness. Judging by his determination and prospects so far, Joel Matthew is well on his way to the top. And mainstream music fans will soon be used to hearing him as a household name.

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Artist Review: Barcenilla – “Timeless” Single

Article by: Justyn W. Brodsky

When it comes to being a vocalist, you can be trained since birth, all day, every day, from dawn to dusk. And you most certainly will achieve some results. But then (not to sound like Simon Cowell here or anything), you just have it. And what exactly is it? Exactly. You just answered it in your own mind. And when it comes to truly having it; be it a beautiful voice, an ear for detail, head-turning looks, a craft for incredible melody choices and songwriting techniques and everything in between, Philippines-based Pop/R&B artist, Barcenilla, goes above and beyond the standard of today’s average, or even eyebrow-raising, trifecta.

With a remarkably organic and word-of-mouth fan base that has amassed the rising artist over 90,000 Facebook fans, 10,000 Twitter followers and over 26,000 Instagram followers, it’s no surprise that Barcenilla‘s signature sound has made an insatiable impact with listeners all over the world; hankering for that next vital voice and fresh image that truly captivates them beyond the realm of something run-of-the-mill or passive. This is where Barcenilla truly stands out – he is that next musical fix you’ve been looking for, and you have to hear him to believe it.

His most recent gem “Timeless”, which officially released December 1st, is just like the title suggests. It’s a timeless song that has not only the perfect production value to showcase Barcenilla‘s artist merit, but also shows several angles of what his vocal range is capable of, all topped off with astonishing melody placements and dynamics of delivering his strengths as a vocalist in all the right places.

Reminiscent of a vocal approach that could draw comparisons to iconic heavyweights like Prince, George Michael, and even subtle touches of today’s musical heartthrobs like Bruno Mars, Barcenilla has a tone and range that is natural, visceral, and resonates with a style that shares equal parts originality and familiarity; giving his audience a taste of something fresh yet still familiar. Which is an impressive feat in today’s world of music where almost everything has been done in some form or fashion.

But with Barcenilla, things take a natural and formulated turn in music, and “Timeless” is the perfect way to showcase his abilities both as an artist and stage persona. It’s about execution for him, and not what you sing, but how you sing it. The type of artist that could hear a poorly put-together song from another singer, erase all vocal tracks, and turn something that was essentially a flop into an absolute diamond. It’s all about the execution and Barcenilla strongly utilizes this component in his songs; and we hear that throughout every bar and measure in “Timeless”.

On top of hearing a brilliant Single with pop sensibilities. “Timeless” also delves into tastefully blended Hip Hop and R&B additives as well, giving it the perfect edge to almost any music listener that can appreciate the better side of today’s mainstream approach. It’s a song that doesn’t leave a stone unturned and really brings out the best of Barcenilla. From the looks of it, this artist is going places in 2019. So you’ll definitely wanna check out this single which is currently available on iTunes, Spotify among many others, and keep a close eye on his endeavors. You’ll be glad you did.

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Artist Review: KoBiTo – “Lost In This World” Single

Review by: Justyn Brodsky

An insatiably catchy signature sound with an anthemic classic vibe that resonates with today’s mainstream production value is a very difficult feat to reach in this day and age of music. However, rising Hip Hop Artist KoBiTo has managed to pull this off swiftly and diligently with his recent banger “Lost In This World”.

With subtle mixtures of chill-out beat structures and a classic banger chemistry, this track showcases a very visceral style that is just as anthemic as it is fresh. It captures the depth and character of KoBiTo‘s flow, keeping it easy to connect and identify with. And his sound is very versatile in that sense – his dynamic lyrical structures and hypnotic bars and measures are impressively multifaceted, giving his audience a taste of something fresh yet still recognizable – and most notably, likable.

Throughout “Lost In This World”, KoBiTo never gets lost in his craft. His solidified, low-tone approach really encompasses a style and feel that has your undivided attention. He doesn’t need to be loud and obnoxious to get his message across. He’s an artist that demonstrates exactly what a real rapper needs to truly find their place and purpose in the industry game, as well as true character – dynamic wordplay, catchy song structures, a dedication to your own identity/self awareness, and a style that within a right of your own. In essence, lots of up and comers should be taking a cue from KoBiTo. He’s the type of artist that is truly taking indie Hip Hop in the correct direction.

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Career Highlights: NCK Records & Lil Opioid’s Rise In The Industry

Article by: Justyn W. Brodsky

We’ve had Hip Hop artist Lil Opioid on the platform once before. Our review of his EP Cosmic got an astounding reaction, and since then, we’ve been delving a little deeper into the young star on the rise.

With over 500,000 followers on Instagram and an insatiable internet presence since his inception into the market, Lil Opioid, on top of embracing his role as one of the fastest rising up-and-comers in the game, garnered enough industry knowledge and a fan base that allowed him to open the doors with his artist development platform NCK Records; an indie label designated to help aspiring and upcoming artists distribute their music and gain exposure to create an active & engaged audience.

Kinda like us at Artist Reach, NCK Records is a “for musicians, by musicians” network that provides industry opportunities for artists of many calibers and mostly focused on the Hip Hop genre. No matter how new or experienced an artist may be. The humble label provides many avenues of improving your artist career ranging from social media marketing, distribution, authentic promotion, and lots more. The label does sign artists and has an application and preliminary process, which requires submission of your music, a rundown of your industry experience, and crucial questions to determine if the label is a proper home base for you. The collective, solely owned/operated by Lil Opioid and a co-CEO, has proven that their mission for the label is in a promising direction for up and coming artists, as well as themselves as entrepreneurs.

Lil Opioid is strictly self-made, self-promoted and a true example of authenticity. And NCK Records is a direct reflection of that; his hands-on experience with the industry that truly encompasses the legwork a lot of artists don’t have the ability or patience to attempt or maintain in this era of the DIY format, and recognizing the strategies, how-to, and most of all, the payoff when hard work takes place.

If you’re an artist that genuinely resonates with this article and Lil Opioid‘s label, you can submit an application to become signed to his roster by going to his official website below. Lil Opioid is coming-up to the big times right now, and would be a good time to connect with him and his label as he continues to hit the ground running.

Connect with Lil Opioid and NCK Records:

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Artist Review: L.Awolf – “77” LP & Interview Behind The Mic

Article by: Justyn W. Brodsky

L.Awolf is no typical artist; he is a multifaceted and versatile mind with a vision that parallels with his music. His content, though always expressive and outward, utilizes his inner thoughts and manifests his lyrical foundation into his overall craft. And we get a clear glimpse into that window of create with L.Awolf‘s debut album 77.

Comprised of 11 diligently written, emotional and thought provoking tracks with clever rhyming techniques and witty lyrical punchlines, 77 showcases many angles to several of L.Awolf‘s artistic merit and songwriting structures; no matter what approach he has to take with each beat. This LP is a gem among the indie/underground circuit, but also a very generous contribution to today’s mainstream realm of modern Rap and Hip Hop as well.

Today, we take our readers Behind The Mic and catch up with the creator of the 77 LP and find out what he’s all about.

Behind The Mic: L.Awolf

What got you into music?

Since age 7, I was always obsessed with making sounds. One night in March 2018, I had X mixed with a lotta vodka and was already in my feelings over a fucked up break-up that had happened so I hopped on the music program i was using at the time and said “know what….I’m gonna make a song, fuck it”, and ever since then, I’ve been obsessed with making dreamy, floaty instrumentals since.

Most Iconic Musical Influences

  • NAS, because I grew up listening to him a lot when CD players were still around.
  • Lil Wayne, because with me being from New Orleans, he proved that we can actually make it big and be from New Orleans.
  • Kid Cudi, because he helped me through my depression and I relate to him in many ways.
  • And finally…Earl Sweatshirt, because I watched him grow since his early OF days, and to me he is one the most lyircal of all time. And I relate to him on a personality level big time.

What’s Your Newest Release About?

My new releases will be more lyrically inclined and the overall message will be more positive but in an aggressive way. I like to make sure people hear my message. My last release and first project ever (77) was mainly about suicide because I was VERY suicidal and still am. But people have also reached out to me about their suicidal thoughts as well and I’m working on a way to let those people know that everything will be okay, and that I am someone who understands what they are going through.

The Message Behind The Music

My main message in my newer music is basically saying that everything will be ok, and if your significant other is abusive to you, you don’t need them. They are not worth it.

If You Had To Pick 3 Artists That You Think You Sound Like, Who Would They Be?

I don’t like to compare my music to any other artists because every artist is different. But I’ve been told my sounds are reminiscent of Kid Cudi, Earl Sweatshirt and Andre3k.

Plans for 2019

My plans for 2019 are to release more music videos and touch more people out there with my music altogether. I love to get feedback from fans, because I actually talk back. I fuck with people who fuck with me and I make an effort to make them a part of anything I’m doing.

Connect with L.Awolf:

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Artist Review: Static RYan – “NOSHO” Single

Review by: Justyn W. Brodsky

With a conjuring of ambience, versatility, and an insatiably raw sound that combines today’s indie Trap Rap sensibilities and rock elements from the iconic 90s era, UK-based solo artist Static RYan proves that his latest single “NOSHO” is innovative, clever, and anything but ordinary.

With fans describing his signature sound as a “low-fi Nirvana” kind of approach, SR brings forth a classic yet futuristic style that touches on equal parts originality and familiarity, giving his audience a taste of something fresh yet still identifiable in its own right. From atmospheric guitar tones, ominous digital additives and hauntingly visceral vocal structures, this song’s chemistry is hypnotically mysterious as it is cleverly innovative. It’s a diligent approach of a Hip Hop flow with grungy Rock flavors that leave room for different lyrical pathways and really shows an array of different angles of SR‘s talent.

“NOSHO” is a very consistent track, and very relevant as well. It’s appeasing enough to the underground scene, but could still easily win over the fundamentals of today’s mainstream market. The track officially releases today and will be available on several digital music retailers and streaming platforms. You won’t regret picking up a copy of this track, and it’ll definitely entice you to look deeper into Static RYan‘s discography, as well as future prospects. He’s the type of artist to keep watching for, to see what next move he makes, and where it takes him.

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Artist Review: 3 Mind Blight – “Make This Right” Single

Review by: Justyn Brodsky

Coming out the gate with a signature sound that is hauntingly hypnotic with a dynamically visceral beat and anthemic aura, Hip Hop artist 3 Mind Blight takes us on a musically visual journey with his single “Make This Right”.

This track is a banger that definitely doesn’t disappoint, and has a dark side that entertains our most guiltiest of pleasures. With witty rhyming schemes and clever punchlines at the forefront, 3MB showcases mic skills that are not only identifiable, but also ahead of its time as well. His word play is fast at times, but you can understand what he’s displaying. It doesn’t just fly over your head. He’s also an authentic lyricist, and really delves into content that shines the spotlight on both his songwriting structures, as well as artistic merit.

“Makes This Right” is definitely a generous contribution to Hip Hop, and really guides the genre in a promising direction. While 3MB‘s vocal approach is reminiscent of rappers we’ve all come to know over the years, he also carries an immense originality factor with him that leaves room for versatility and multifaceted writing techniques. He has the type of mid-ranged, charismatic voice that can carry almost any kind of weight in the Hip Hop genre; and put his signature craft just about anywhere. And that’s what “Make This Right” showcases the most – ability and authenticity. Where no matter how different a beat may be, you can always tell it’s coming from the same artist. And that’s what gives this song (and artist) staying power – the ability to stay with you after its initial discovery.

Connect with 3 Mind Blight:

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