Artist Review: Xcedera Twins – “Like Ur Dyin” Single/Video

Review by: Justyn Brodsky

One of the paradoxes we as a human race have endured is the fact that if you wanna have peace you must prepare for war. And that is just one of the issues at hand that is expressed in the powerful and politically supercharged anthem “Like Ur Dyin”, the newest creation by Hip Hop/R&B dynamic duo Xcedera Twins.

One of the most inspiring facets of a truly groundbreaking song is the fact that it’s all real. A song that you can resonate with, relate to, and really feel the true spirit of the message to your very core. And that’s the realm of feeling we get with “Like Ur Dyin”, a powerful message about our society and government, and the message to love one another the best we can while also doing our best to come together to make positive change – no matter what race, religion, ethnicity, gender or age you are.

Accompanied by a very climactic and cinematic music video that parallels beautifully with the song’s lyrical content, “Like Ur Dyin” is a melodically crafted track with catchy hooks and an anthemic chorus, and sustains top of the line production value. The track has a masterful blend of rhythmic .progressions and melodic key signatures that really implement the lead vocals. There are diligent vocal melodies, a powerful Hip Hop flavor, and an atmospheric tone that really puts the Xcedera Twins‘ collective talents right out in the forefront. This track is strong, brilliantly executed and an absolute gem when it comes to showcasing the duo effectively.

The video is another component to the resonating factors – there are very thought provoking transitions that hold nothing back when it comes to getting its message across, and the cinematography flows with the track’s theme and overall aura when you pay close attention. If you were to hear the song first, then this video definitely comes to mind. But when seeing it in its entirety, you begin to notice that your expectations have been massively exceeded. It’s something you have to see to believe.

“Like Ur Dyin” is definitely a centerpiece when it comes to putting out a message on behalf of real life events. But even more so when it comes to encouraging a solution. If you can mix talent and authenticity on this level with the boldness of a song with this kind of impact, then it no longer becomes a song – it’s an anthem. Something we can all hear and take in with face value – and identify with its aspect while listening to something unwaveringly catchy and captivating. If this song is the first you’ve heard from the Xcedera Twins, then it definitely won’t be your last. “Like Ur Dyin” is bound to leave an everlasting impression on you.

Connect with the Xcedera Twins:

  • ©️ Artist Reach, LLC | ASCAP | All Rights Reserved
  • Advertisements

    Artist Review: Natasha Cash – “Don’t Stop Tha Music” Single/Video

    Article by: Justyn Brodsky

    There’s a new queen of Funk in town, and she is heating up the streets. That queen’s name is Natasha Cash, who comes out swinging with her inspirational new single “Don’t Stop Tha Music”.

    From swagger dance moves, an angelic vocal range and an eclectic blend of Funk and R&B at the forefront, Natasha‘s single, accompanied by a fun and colorful music video, pulls out all the stops to make sure that the show must go on in “Don’t Stop Tha Music”.

    With very elegantly crafted melody placements and a vocal vibrato that puts a glistening signature touch over Natasha‘s mid-to-high ranged approach, this fun single embraces elements from the good old days of the Motown era and today’s more tastefully modern mainstream sensibility. It’s innovative, flavorful and really showcases multifaceted angles from both yesterday’s funky favorites and today’s modern R&B anthems. The song has great pacing, a precise rhythm section and top of the line production value to really bring out the best of Natasha Cash‘s vocal abilities.

    One standout about the video is the authenticity – the fun, humble feel and free spirited nature that really resonates with the song. It’s all about vibes, and this video proves that it’s all good when it comes to keeping the vibes real. And that’s what Natasha brings to the table in this song and video – a real and authentic vibe with her blissful gift of voice. And she really shines like a diamond in “Don’t Stop Tha Music”.

    This track has endless likability factors, and Natasha Cash is at the heart of every single one of them. And once you take a listen to this single yourself, you’ll see (and hear) exactly why we crowned her as the new queen of funk.

    Connect with Natasha Cash:

    ©️ Artist Reach, LLC | ASCAP | All Rights Reserved

    PRESS RELEASE: Cardi B Is Back On Top With Her New Smash Single “Money”

    Article by: Justyn Brodsky

    Instead of making the public wait nervously until Thursday (October 25th), as she initially hinted, the Bronx queen Cardi B gifted her fans with the single “Money” two days earlier, on October 23rd.

    Money” is the first track she released since April when her steamroller debut album, Invasion of Privacy, dropped. Since then, there is a lot going on in Cardi B’s life (a lot of which she is sharing in “Money”). The last months, the rap queen from the Bronx showed up in singles by J Lo, Rita Ora, Maroon 5, and DJ Snake. Also, the 26-year-old hitmaker recently became a first-time mom to a

    little girl Kultura. In the new single she raps about being a mother:

    I got a baby, I need some money, yeah /I need cheese for my egg”.

    The new single has the potential to break the records in Youtube views and become an international chart-topper. Wait, wait… did she just drop the biggest hit of 2018? Ha, we are about to find out! Until then, check out the full lyrics of “Money”. Cardi B also makes a strong statement that she likes being famous, rolling in money (“All I really wanna see is the (Money)/I don’t really need the D, I need the (Money)”), and living large: “I was born to flex

    (Yes)/ Diamonds on my neck/ I like boardin’ jets, I like mornin’ sex (Woo!)”.

    ©️ Artist Reach, LLC | ASCAP | All Rights Reserved

    Press Release: Shina Mack Geared Up To Release His Debut EP “Fear, Love” On November 20th

    Article by: Justyn Brodsky

    There are some artists out there that are truly dynamic and original. Artists with soul, spirit and a vital voice to their prospective genre. We get a hypnotic R&B-infused signature sound with an ambience like we’ve never heard before with Shina Mack‘s upcoming debut EP Fear, Love.

    This EP being a debut effort is a great example of truly getting it right on the first try and hitting the ground running. It’s a captivating catalogue of tracks, and really showcases Shina‘s gift of voice, authenticity and songwriting structures. If this is his first release, then I am stoked for what his subsequent releases have in store.

    Fear, Love, as a whole, focuses on two specific topics: fear and love. This project is a personal reflection of struggles birthed from love in a crude world that curates fear. It embraces the full spectrum of love itself – the highs and lows, ups and downs – how truly beautiful you can and cannot be. Fear, on the other hand, is unfortunately faced by everyone and it’s something you either conquer or get defeated by. As you listen to the EP, you will hear expressions of Shina‘s own experiences and the perspectives he takes to understanding them.

    Each track glistens with a mix of yesterday’s and today’s R&B feel, but also implements several modern and tasty additives from other genres that really helps showcase Shina on many different angles with every track, offering up something new every time. His versatile voice is very eclectic and real, he is humble yet poised and precise when it comes to his projection. And his melody choices are incredibly crucial and effective when it comes to really catching the listener’s ear.

    This EP, especially with its designated theme and concept, also provides a lot of soul and raw emotion. Shina‘s passion is at the forefront at all times and his story telling narratives are extremely thought provoking, gripping and really gets you at your core. His artistic merit shines both musically and personally, and maintains the perfect balance and composure through each track.

    This EP has that staying power – that ability to stay with you even after it’s over. Being able to come back to these songs time and time again, and finding a whole new appreciation of these songs no matter how many times you give them a listen. There are melodies that will stick in your head and lyrical messages you’ll identify with. Shina really connects with his listeners on this EP, and really entices you to invest yourself into him as an artist and person as well. You’ll be able to walk a mile in his shoes…and realize you’ve been down the same path.

    Love is what we were born with, fear is what we learned here” -Marianne Williamson

    Fear, Love was produced by Ryan “Top Secret” Anderson with work from Ryini beats and Unhuman. The EP also has an array of feature artists including Tre Amani, Ayce, The Indigo, and k.lef. with additional vocals from Mo god. The EP officially drops on November 20th and will be available on several digital music retailers and streaming platforms. This EP is an astonishing first impression for Shina Mack and will be one of your favorite releases before the year is out. Mark your calendars, you’ll be glad you did.

    Connect with Shina Mack:

    ©️ Artist Reach, LLC | ASCAP | All Rights Reserved

    Press Release: ThinkAir Set To Release His Inspirational “The Messenger Album” Later This Month

    Article by: Justyn Brodsky

    Uplifting, beautifully crafted and influential, Norway-based recording artist ThinkAir gets set to release his highly anticipated The Messenger Album: 10 Songs With Meaning November 23rd, 2018.

    With songs that captivate your body, soul and encompass the uplifting of Faith in your higher power, ThinkAir articulates a powerful message with his blissful singing voice throughout every track of his upcoming album. Also working as a full time subsea engineer, the Nigerian-born artist explores each song like a chapter, challenging your faith while also motivating, uplifting you and sometimes comforting you.

    His futuristic electronically-infused R&B style embraces lyrical content in each song that will inspire, uplift, enrich, guide and entertain every soul that listens. The album themes around being the messenger – the voice of being in touch with your higher power and letting the music flow into your heart as a presence that represents the overall message – from the messenger album itself. The production value is brilliantly executed and showcases very multifaceted angles of ThinkAir‘s vocals and songwriting talent in a very contemporaneous way. His charisma is magnetic, his image is bright and his presence brings forth a very inspirational aura that really gets you to listen and understand ThinkAir in the most effective way.

    With tracks like ‘Good Good Shepherd‘, the message embodies the idea of the promise of protection and provision in a world of scarcity, lack and dangers. While the track ‘Don’t Go On A Journey‘ gives moral advice to always seek guidance before embarking on any calling or adventure in life, whether it’s finances, marriage, or any aspect of life that requires crucial decision making.

    With the songs “I Praise You” and “Lead Me”, two anchor singles from the album accompanied by cinematic music videos, we get the perfect demonstration of the overall picture that is painted with The Messenger Album and the emotion that is carried with it. The music has a mainstream electronic flow, and resonates beautifully with ThinkAir‘s vocal structures and lyrical projections. And overall, the picture that is painted is quite the masterpiece when you let the songs reach your heart. ThinkAir‘s presence as a musician and artist persona really allows him to sing to your soul, and you can feel his climactic impact throughout every track on The Messenger Album. Two international artists are also featured on the album. “Only God Can Make A Way” features South African artist Chokes Kabello, while “Instrument Of Peace” features New York City artist Evie Joy; both who contribute to the album as effective and uplifting collaborations.

    The album officially drops later this month between November on the 23rd, and will be available on several digital music retailers and streaming platforms, as well as ThinkAir‘s social media and website. The album release will also be accompanied by a music video for the opening track “Instrument Of Peace” and will premier on YouTube, the ThinkAir official website (www.thinkairmusic.com) and other available outlets. This will be one of the most influential releases perfectly in time for the holidays, and will be one of your top favorites before the year is out.

    Connect with ThinkAir:

    ©️ Artist Reach, LLC | ASCAP | All Rights Reserved

    Artist Review: Jamie Sparks – “It’s Christmas Time (Miracle Beat Boy Remix)” Single

    Review by: Justyn Brodsky

    Inspirational, soulful and holiday spirited, highly acclaimed Canadian R&B/Soul artist Jamie Sparks makes our emotions run high with his influential single “It’s Christmas Time.”

    You can’t go wrong with a powerful voice like Jamie Sparks. He has soul, passion and the perfect vocal range to articulate the best music the R&B genre has to offer, and he does exactly that in this single.

    The production value encompasses Jamie‘s voice in a way that makes him effective, charismatic and a vital voice for today’s more modern R&B/Soul Music, all the while staying true to the genre’s roots and the iconic artists that have made it what it is today. “It’s Christmas Time” is a perfect example of combining today’s modern realm with yesterday’s classics. His voice soars in this song with beautifully placed melodies, catchy hooks and harmonies that’ll sing to your soul. The message in the song is very spiritual and uplifting, and will leave anyone who listens to this song with raw emotion and a glistening feeling of the holiday season.

    The band behind the voice presents a very authentic style and showcases endless likability and musicianship factors that make this song an absolute gem. Jamie Sparks is known for many award winning releases, and he proves with this song that it’s a perfect addition to his discography and legacy. It’s amazingly crafted, versatile, and really entices you to delve deeper into more of Jamie Sparks‘ catalogue if this is your first time discovering him.

    “It’s Christmas Time” is the perfect R&B-infused song for the holidays and you’ll be absolutely amazed with Jamie Sparks‘ vocal range and God given gift of voice. This song will be lifting your spirits from the very first listen.

    Connect with Jamie Sparks:

    ©️ Artist Reach, LLC | ASCAP | All Rights Reserved

    Artist Review: Shanty Franco – “Ain’t Think About Ya” Single

    Review by: Justyn Brodsky

    Smooth, sensual and vibrant, Shanty Franco proves that her looks and talent go hand in hand with her newest hit single “Ain’t Think About Ya.”

    Utilizing a signature style that combines an ambient approach to Pop and R&B, Shanty‘s voice is sexy and soothing as she articulates a blissful vocal range that is melodically evident throughout every measure of the song. The production value is top of the line, her image is very versatile and her musical direction is very promising.

    There’s a special kind of vibrance to Shanty‘s voice. It’s like she sings to your soul, and viscerally sees right through you with her passion of music. There are atmospheric textures with the beat and really brings out the heat of the song’s emotions. It’s an anthemic embrace of sensuality, sexuality and musical imagery that’ll heat up your most passionate moments.

    Shanty Franco has garnered an insatiable street buzz ever since she came out the gate, and “Ain’t Think About Ya” is definitely a song that proves she is more than worthy of the attention. The song is available on all digital music retailers and streaming platforms, and you’ll be more than glad that we recommended it to you.

    Connect with Shanty Franco:

    ©️ Artist Reach, LLC | ASCAP | All Rights Reserved