Review by: Justyn Brodsky
This Houston Rapper-on-the-rise is making some serious moves, and for good reason. Google the name Juice Sinatra and you might exhaust yourself after about 16+ pages of results. And that’s one thing this guy has his sights on — results. Also the CEO & Founder Of Sweet November Records, this artist didn’t just come out the gate, he flew out.
Juice Sinatra‘s “Go” isn’t just a wide-received Single, but critically acclaimed as well. This track carries an old school vibe, but wittingly implements some of today’s more notable mainstream sensibilities that makes this banger a song for just about anyone that appreciates Indie Hip Hop the way it’s supposed to be.
With charismatic rhyming schemes and a fun, up-beat to parallel the flowing nature of the production value, Juice delves into a type of lyricism that is edgy, clever, and innovative. With a very unforgettable beat & tempo to help carry the torch, “Go” is one of those tracks that doesn’t need a bombardment of Feature artists, overly compressed vocal theatrics, or any kind of saturation whatsoever; Juice can handle this one all by himself, and it really elevates and demonstrates the tone that he sets to give this song all the likability factors that it has.
Best of all, Juice Sinatra brings his own elements to the table in his own versatile way; something that most artists lack when it comes to executing an effective track. And that’s what we hear on this single — effectiveness. Something that gives you a reason to come back to this song again and again, but at the same time, entice you to dive in deeper into more of Juice‘s catalogue.
The best Hip Hop nowadays 9 times out of 10 comes from the Indie scene. And Juice Sinatra‘s “Go” is definitely one of those memorable tracks that supports this fact. He’s one of those on-the-rise artists you need to pay very close attention to. Because if this is the first time you’ve heard of him, rest assured it definitely won’t be the last.
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