Artist Review: NoE – “Outlet” Official Music Video

Review by: Justyn Brodsky


A knack for the cinematic and a master of flow, we get an ideal track and modern-stylized music video from NoE‘s most recent banger “Outlet”.

Right from the start, the video is definitely giving you the action, drama, and suspense. The song gives off that intro that something’s about to go down. And most impressively, you don’t need a 20,000$ set design to make something effective on camera. So I have to give major props to the video’s production value for giving us that edge-of-your-seat feeling.

“Outlet” is another crucial example of today’s line that is drawn between indie and mainstream markets. While the song has a commercially acceptable quality to it, the presentation still feels (and looks) natural and something that isn’t forced. It has a natural flow to the performance value behind the camera and inside the vocal booth.

The video gives us an Aronofski, Tarantino, and perhaps modern day Kubrick feel. Something where the editing gives us the most impact. Where sometimes it’s not what you shoot, it’s how you shoot it. And that’s one of the major centerpieces to both this song and video as it parallels each other perfectly.

NoE‘s mid-ranged vocal tones give off the perfect approach for this track and make it most effective. It’s definitely a banger for the Sony Xplodes and a spin track for your club hotspot. Either way you look at it, this song rides the express line in between commercial success, but still thriving at being a hard working indie artist ready to take the bull by the horns himself and make a career with his music without selling his soul to the industry. And no matter where you see this song going, you’re gonna love it no matter what. And that’s what truly matters.

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Artist Review: S-EM-C – “On The Go” Single

Review by: Justyn Brodsky


I always tip my hat to females that can rhyme. This is another one of those moments in whole.

With drive, charisma, untouchable production value and a made-for-industry approach, there’s no question that female Rapper on the rise S-EM-C‘s “On The Go” is ready to go straight to the top.

She’s a trifecta of her own; from looks, brains and personality. She doesn’t need to try to pull a Trina, Kim, or Nicki anytime soon. The best is a fresh banger and has a universal authenticity when it comes to where this song is most appropriate. You can use this song to test out your new Sony Xplodes,  spin this at your club hotspot, or just simply put your headphones in (preferably: Skull Candy if you own a pair) and indulge in one of those songs that stays with you even after the track is over.

“On The Go” has a great classic multilayered chorus that brings power to the song’s overall execution. And the verses have a flow that keeps you fascinated enough to bring the chorus back to the structure each time she brings out her witty and clever lyrical approach.

And that’s what this song is about to me — flow and fascination. Defining factors of what can keep a song on its feet, or flop from its starting point. But this song emphasizes so much more than just being on your feet, this one has you cruisin’, and giving you another brilliant taste of what females can bring out when holding the mic.

So make no mistake, this a cooker that brings the heat, and the fascination that keeps you on your feet. Either way, “On The Go” is quite the treat. 

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Artist Review: Nate Utley – “Infinite Potential” EP

Review by: Justyn Brodsky


Acoustic, eclectic, and an edge you never saw coming. 

As a guitarist myself, I must say, this is an artist that knows his way around a fretboard. From star to finish, we get some of the most full sounding, detailed, and innovative guitar chords that turn progressions more into compositions with Nate Utley‘s “Infinite Potential” EP. 

But it’s so much more than that. It’s beyond your run-of-the-mill contemporary acoustic-infused solo record. We have twists, turns, and genre-bending we have yet to hear come from this type of acoustic-based approach.

His opening track “Blue Dream” is very nostalgic, and showcases Utley‘s fully-detailed guitar parts along with his perfectly mid-ranged vocal melodies as well. He makes great use of multi-layers and dualing-vocals as well, demonstrating different angles of his defining factors as a songwriter, guitarist, and lyricist altogether.

The next track, “What Up”, with a more darker edge to the guitar measures, is one of my favorites off the EP. But this is where you begin to hear something completely different. And his track “Bet” touches on this as well. We get the same dynamic guitar riffs, but add in some Hip Hop and Reggae to the mix; both in the beats that drive the song forward, the rhythmic rhyming schemes, and lyrical content that pieces it all together. It’s straight Hip Hop laced acoustic-infusion that is merciless, brilliant, and brings out a whole new realm to the genre altogether. It’s one of the best mixes I’ve heard in a long time.

The same goes for tracks “Its over” and “Blowtorch”. Songs that start subtle, but delve into the same chemistry you’ve heard thus far. Utley‘s Jack Johnson style vocals definitely add to the raw and original factors to this EPs spectrum. It sings and speaks volumes, with moments of intensity, and always with perfectly executed textures with Utley‘s mastered craft of songwriting, and with an indie-lover’s production value.

Overall, the likability factors of this EP are supercharged and relentlessly high. It’s a chillout-album with elements of something raw and original in every way. If you want some new food for the ear, then Nate Utley delivers it beautifully with “Infinite Potential”.



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Artist Review: PROMISQUES – “#DFWM (Don’t Fuck With Me)”

Review by: Justyn Brodsky


Australia never fails to impress.

I’ve had dozens of Aussie-artists & bands land on our platform, and I have yet to find one that hasn’t impressed me. And with Sydney-based Hip Hop pioneer PROMISQUES, currently signed with Notorious Records, we have more rhymes and versatility to bring to the table.

With a sound and personality that’s bound to draw you in, PROMISQUES has been hard at work over the years doing what every artist should be doing regardless of the stress, trials and tribulations: staying active! Yes, PROMISQUES is an artist that isn’t afraid to pay his dues, and in fact, still is. Even your favorite artist or band at some point was a local and/or regional act just reppin their hometown. Not omitting the fact that some artists DO win the industry lottery (i.e. Justin Bieber).

Basically, there’s no tunnel vision at all for PROMISQUES; he’s been putting out singles, mix tapes, collaborations, music videos, and anything he can to make sure he can keep his Discography growing, and his sound evolving.

One song, that has an original version and a DJ-collab version (both accompanied by 2 different Music Videos) is his hashtag single “#DFWM”, acronym for “Don’t Fuck With Me”. A witty, fun, and great exercise of versatility that has a beat & rhythm that dynamically mixes yesterday’s and today’s key elements of Hip Hop we’ve come to know and love from both eras.

The videos for both versions are very humble and fun to watch. We get to see a lot of Australia’s colorful streets, landscapes, and interiors that give us USA-folks something fun for the cultural eye. Plus this song has some very impressive rhyming techniques that aren’t being distracted by half-naked booty shaking girls or BMWs. So the craft of the song stays in the forefront, and the simple social-media influenced one-line chorus is memorable, and effective.

No matter which version of this song you check out, I promise that PROMISQUES is worth your time. He’s more proof that the Aussie-artists, bands, and scenes offer up many amazing & fresh sounds coming from the other side of the globe. There’s music everywhere out there that deserve discovery; PROMISQUES is definitely one of them.

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Artist Review: Strangers of Necessity

Review by: Justyn Brodsky


Insatiable rhyming techniques, dynamically laid back beats with a witty and compelling lyrical approach that make Hip Hop Pioneers, Strangers of Necessity, a force to be reckoned with.

Especially with their LP release The Layover. A vibrant collection of tracks that have that undeniable chillout feel. Something you can lay back and smoke a nice blunt to, but at the same time allows you to hear their artistic merit through the Rappers’ fresh rhymes that easily encompass their brand of Hip Hop that gives SON the defining factors of their branded and blended sound, and persona.

With each track bringing something fresh to the table, the tracks that stood out to me as the best single-worthy anthems and undeniable first impressions are “Revolving Door” and the banger “Get Some”. Chillout tracks with charismatic forefronts between the rhymers that keep you on your toes, and the vibe still chill and genuinely abrasive at the same time; leaving room to really showcase the group’s likability factors through many elements that these songs combine.

There’s an apparent and effective influence that can be heard on The Layover that brings us back to the glory days of the 90s, and the underground indie approach of today’s more lovable Hip Hop artists that aren’t contributing to the commercial destruction of the genre.

But if and when Strangers of Necessity do blow up in the way I’m hoping, this is the group that’s gonna bring back the glory days of rock-solid talent, and at the same time are gonna also change the game for the better. When you take a listen to The Layover, you’ll see exactly why. And we can’t stress enough to check them out before their major break hits the ground running.

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Artist Review: Hefe Heetroc

Review by: Justyn Brodsky


When it comes to versatility, energy, craft, and witty lyrics with a space-themed EDM Rock influence to Hip Hop, you just might do justice to Hefe Heetroc artistic merit.

One thing is for sure, I haven’t heard something quite as raw and original as this in quite some time. So if you’re looking for new food for the ear with a shot of adrenaline, then Mr. Heetroc is your draft pick. His breed of Hip Hop is not only fresh, but it also sustains elements of the 90s glory days, old school Rap, and today’s Indie scene with a very heavy edge.

This is definitely a genre bender. His track “I Already Got That” is the perfect demonstration of the energy-driven EDM and Rock/Metal chemistry that is not only cleverly structured into Hip Hop, but multilayered and multifaceted as well. First off, if you’re a fan of Aqua Teen Hunger Force, then this is definitely for you. We have a high-range vocal approach that is very commercial-worthy, but has a very indie forefront that showcases great charisma, intelligently crafted verses, and daring beat structures that will leave you at the edge of your seat. So if you want something in-your-face and merciless, then this is your anthem.

Carrying the torch over to the next track, “Addiction Tonight”, we still get the perfect EDM factor that puts the outfit on Hefe Heetroc to give him the character he deserves, and the originality that’s been displayed. Toned down a bit from the last track, we have another genre-bender with Heetroc‘ signature vocal style that puts his likability factors on overdrive.

And same thing goes for “Deep Space Stars Galaxy”. Another charismatic track with great multi layers of energy and charismatic chemistry. This surrounds more of the overall theme of what Hefe Heetroc carries with him as a lyricist, but still shows different angles of his craft and overall defining factors. Regardless, you’re gonna find something energetic, clever, and completely compelling.

There’s so much you could say about this take on Hip Hop, but regardless of how you find the words, you’ll only have the best things to say about Hefe Heetroc. Here’s some advice going into it though: strap yourself in for the ride.

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Artist Review: Imani WJ Wright

Review by: Justyn Brodsky


It’s not often that I stumble upon an artist and decide to take him under the reviewer’s wing, but we’re gonna change the pace a bit here at the Artist Reach camp.

Sensuality, good vibes and a little Rock & Soul might be a few choice words for young and upcoming Artist/Producer Imani WJ Wright

Starting out in the business early, talented and serving as your own Producer is definitely the way to go. That’s why I have to tip my hat to Mr. Wright. His single, “Appreciation”, is a lovingly witty and soul-soothing track that is bound to draw in the ladies at first blush. For a debut single, I’d say he can accomplish just that. This song does one big thing though…it gets you pumped for the prospective future for the young Artist. I wanna hear what else this young man can do. Because he’s absolutely on the right track in every way; music and image alike.

If you have appreciation, no pun intended, for an up and comer ready to take sensuality, sexuality, and the heart and soul of music’s passion, Mr. Wright is right up your alley. I hear a man ready to take off and fly. He has his passport, plane ticket, and the jet ready, and this song walks me to the plane.

So again, I have to give major props to a young guy giving his heart and soul to true music that definitely won’t shy you away. “Appreciation” is a stunner for its alley of execution, and I’m dying to hear what move this guy makes next musically. I’m jet-ready, let’s get the plane to take off!

This single is definitely on the Wright track! Double-pun completely intended.

Now his other single, “Make Me”, shows a different side to Imani WJ Wright, but still utilizes the same elements within his content and overall execution. This song allows you to get to know the fellow artist a little bit more, and explore what he has to offer as an artist that does it the DIY way.

This song offers up more edge and production value. Each measure is well crafted and keeps you listening and adds more character depth to his music and image. This is definitely a great follow-up from the predecessing track.

With the great R&B vibe still in the forefront, this song definitely will capture your heart and put some soul into you. It entices you to research more into Imani WJ Wright as an artist and persona. 

These are some solid tracks for this young man, and we at Artist Reach would like you to check them out. It’s not often that we Review an artist on-the-spot or happen upon them, but this seemed like the right occasion. 

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