Artist Review: Never Yield Business – “Survive The Struggle” Single

Review by: Justyn Brodsky & Dave Welsh


Intelligently smashing through preconceived notions of what a modern Hip Hop song brings truly comes from the hearts and souls from any Hip Hop unity like N.Y.B. and is very scarce in this day and age. So when we heard this track, it was quite a treat.

This song and artist collectively is definitely to be commended and recognized for the scarcity of what today’s mainstream society lacks the most–compassion in times of need with an exploitation-free environment and being part of the solution to a very big problem.

Hip Hop Pioneers Never Yield Business emphasize on this not only in their clever and witty single “Survive The Struggle”, but as the people themselves–acting on behalf of their musical content and putting the perfect parallels in between who they are when it comes to helping others (in this case, Hurricane Harvey) and the rhythmic flow and driven lyrical messages as well as fantastic production value that conveys a Universal message that is very powerful and cannot be mistaken for anything but authentic and real.

The song’s beat goes perfectly with the story-telling method that’s being utilized in a multifaceted and well thought out way; it shines on the content very effectively, has something that almost everybody can identify with, and has the actual basis of the content being demonstrated for who they are, by helping those survive the struggle.

N.Y.B.‘s wit that transpires throughout the entire song’s execution makes this track very hooky, well assembled, and crafted to its core. We’re very honored to write a review for this song not just for its quality, but for its positivity and encouragement to take action. This is one powerful song that will leave you awaiting what tricks N.Y.B. has up the sleeves. If they were set out to make an impression, “Survive The Struggle” did exactly just that. 

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Artist Review: Marcus Christ – “Hate On Me” Single

Review by: Justyn Brodsky


Straight outta Compton, and a possible extended family member of Jesus himself, Marcus Christ brings forth a witty and smooth track with his single “Hate On Me”.

But regardless of the title, we aren’t gonna hate on him at all. This new-generation Rapper has a very charismatic groove with his dynamic lyrical content and authentic style, with one of the catchiest beats to assist the song’s overall execution.

This single and the album it’s comprised from called Prince of the Universe showcases many defining factors and versatility that Christ brings to the table. It has its twist and turns, traditional production value, and really delivers the content lyrically and musically in a way that sticks with you. It’s the type of catchiness that keeps you coming back.

Marcus Christ has a lot of character behind his rhymes, and also has built an insatiable fan base over the years that’s brought him positive reception and critical acclaim from his growing fan base, scene recognition, and Press collectively. Best of all, he’s an artist that did the legwork necessary to take himself to the next level and new heights — which is rare in this day and age. So I’m more than confident that there will be plenty of future prospects for Christ, especially if he keeps himself active; which seems to be the case.

Marcus Christ is a great role model for Hip Hop altogether in my opinion. Where music is the priority as opposed to publicity stunts, overwhelming amounts of bling, and the pretentious side that the genre often distracts listeners with. You’ll love the authenticity that Christ carries with him as an elite Rapper. He’s worth every minute of your time.


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Artist Review: Savage 100 – “Why So Savage?” Mixtape

Review by: Justyn Brodsky


Versatility, tranquility, and an indescribable ambience is something you’ll hear on Savage 100‘s mixtape Why So Savage?

Each song offers up something different, yet their formula and group-effort approach keeps very good consistency. Their opening track “Did It All” is a perfect example of the ambience. First off, a female rapper that can sing her own hooks is definitely a treat, and Angel Alei really brings this song to life. Her flow is very witty, her content is clever, and she shows a lot of backbone behind the track’s initial beat.

Next track, “2Nite”, with Shon P also brings forth a great edge to the same formula. And it’s another track that shows the differentiation between Savage 100 and some other run-of-the-mill Hip Hop group. Very clever lyrics, and a flow that takes you up stream. This is a great follow-up to its predecessor.

 My personal favorite, “Bounce”, is definitely the highlight of the mixtape. This is by no means an original concept, but the lyrics are mesmerizing. This concept has never been executed quite this way. Cause, truth be told, I went into it with the “oh great, another booty song”, but after giving this a listen, I was caught off guard with how this track’s story-telling method completely sold me on this song immediately. This is one of those songs where it’s not always what you write about, but how you write it. As well as present it. And turns out, this one just happens to be my favorite.

Now “New Me Who This” and “M.C.G.T.” are definitely the bangers of the mixtape. They are two great songs to conclude this release, and parallel each other beautifully. These tracks, along with the others before them, are all tied perfectly together with a chemistry that gives this entire record high likability factors. All three members, Shon P, Angel Alei, and Coda are very well displayed and shine very bright on this mixtape, and I’m absolutely eager to hear more from this group. This is definitely something more easy on the ears, rather than noisy and over-the-top. I love Savage 100‘s signature sound, it’s definitely something new. Take a listen to this record for yourself and enjoy what each song offers. There’s definitely something on here for any kind of Hip Hop fan, no matter what breed of the genre they praise.

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Artist Review: NoE – “Outlet” Official Music Video

Review by: Justyn Brodsky


A knack for the cinematic and a master of flow, we get an ideal track and modern-stylized music video from NoE‘s most recent banger “Outlet”.

Right from the start, the video is definitely giving you the action, drama, and suspense. The song gives off that intro that something’s about to go down. And most impressively, you don’t need a 20,000$ set design to make something effective on camera. So I have to give major props to the video’s production value for giving us that edge-of-your-seat feeling.

“Outlet” is another crucial example of today’s line that is drawn between indie and mainstream markets. While the song has a commercially acceptable quality to it, the presentation still feels (and looks) natural and something that isn’t forced. It has a natural flow to the performance value behind the camera and inside the vocal booth.

The video gives us an Aronofski, Tarantino, and perhaps modern day Kubrick feel. Something where the editing gives us the most impact. Where sometimes it’s not what you shoot, it’s how you shoot it. And that’s one of the major centerpieces to both this song and video as it parallels each other perfectly.

NoE‘s mid-ranged vocal tones give off the perfect approach for this track and make it most effective. It’s definitely a banger for the Sony Xplodes and a spin track for your club hotspot. Either way you look at it, this song rides the express line in between commercial success, but still thriving at being a hard working indie artist ready to take the bull by the horns himself and make a career with his music without selling his soul to the industry. And no matter where you see this song going, you’re gonna love it no matter what. And that’s what truly matters.

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Artist Review: S-EM-C – “On The Go” Single

Review by: Justyn Brodsky


I always tip my hat to females that can rhyme. This is another one of those moments in whole.

With drive, charisma, untouchable production value and a made-for-industry approach, there’s no question that female Rapper on the rise S-EM-C‘s “On The Go” is ready to go straight to the top.

She’s a trifecta of her own; from looks, brains and personality. She doesn’t need to try to pull a Trina, Kim, or Nicki anytime soon. The best is a fresh banger and has a universal authenticity when it comes to where this song is most appropriate. You can use this song to test out your new Sony Xplodes,  spin this at your club hotspot, or just simply put your headphones in (preferably: Skull Candy if you own a pair) and indulge in one of those songs that stays with you even after the track is over.

“On The Go” has a great classic multilayered chorus that brings power to the song’s overall execution. And the verses have a flow that keeps you fascinated enough to bring the chorus back to the structure each time she brings out her witty and clever lyrical approach.

And that’s what this song is about to me — flow and fascination. Defining factors of what can keep a song on its feet, or flop from its starting point. But this song emphasizes so much more than just being on your feet, this one has you cruisin’, and giving you another brilliant taste of what females can bring out when holding the mic.

So make no mistake, this a cooker that brings the heat, and the fascination that keeps you on your feet. Either way, “On The Go” is quite the treat. 

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Artist Review: PROMISQUES – “#DFWM (Don’t Fuck With Me)”

Review by: Justyn Brodsky


Australia never fails to impress.

I’ve had dozens of Aussie-artists & bands land on our platform, and I have yet to find one that hasn’t impressed me. And with Sydney-based Hip Hop pioneer PROMISQUES, currently signed with Notorious Records, we have more rhymes and versatility to bring to the table.

With a sound and personality that’s bound to draw you in, PROMISQUES has been hard at work over the years doing what every artist should be doing regardless of the stress, trials and tribulations: staying active! Yes, PROMISQUES is an artist that isn’t afraid to pay his dues, and in fact, still is. Even your favorite artist or band at some point was a local and/or regional act just reppin their hometown. Not omitting the fact that some artists DO win the industry lottery (i.e. Justin Bieber).

Basically, there’s no tunnel vision at all for PROMISQUES; he’s been putting out singles, mix tapes, collaborations, music videos, and anything he can to make sure he can keep his Discography growing, and his sound evolving.

One song, that has an original version and a DJ-collab version (both accompanied by 2 different Music Videos) is his hashtag single “#DFWM”, acronym for “Don’t Fuck With Me”. A witty, fun, and great exercise of versatility that has a beat & rhythm that dynamically mixes yesterday’s and today’s key elements of Hip Hop we’ve come to know and love from both eras.

The videos for both versions are very humble and fun to watch. We get to see a lot of Australia’s colorful streets, landscapes, and interiors that give us USA-folks something fun for the cultural eye. Plus this song has some very impressive rhyming techniques that aren’t being distracted by half-naked booty shaking girls or BMWs. So the craft of the song stays in the forefront, and the simple social-media influenced one-line chorus is memorable, and effective.

No matter which version of this song you check out, I promise that PROMISQUES is worth your time. He’s more proof that the Aussie-artists, bands, and scenes offer up many amazing & fresh sounds coming from the other side of the globe. There’s music everywhere out there that deserve discovery; PROMISQUES is definitely one of them.

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Artist Review: C. Thoughts

Review by: Justyn Brodsky & Connor White


It’s always refreshing to discover Hip Hop with a powerful message; a message that not only sheds light on the content matter, but also has that staying power that really entices you to read more into an artist’s craft. We get exactly that with C. Thoughts politically supercharged single, “Slave to the Money”.

It’s nice to get away from the every day booty-shaking and drug dealing themes in a lot of Rap/Hip Hop’s sensibilities. It’s a great money maker, sure. But artist’s that set the mainstream obsession aside and actually captivate you with real life subject matter is not only rare, but incredibly real.

The piano-oriented beat in this song perfectly parallels the raw emotion behind C. Thoughts‘ vocal and content delivery. The song’s progression helps carry the torch with his message, and really sets the overall tone. The track has that highly effective simplicity, and really gets you to focus on the strong flow and highly skilled rhyming techniques throughout this song. It’s a track that is easily one you could come back to time and time again, and will always grab your attention every time.

C. Thoughts is definitely an artist with incredible passion, powerful content, and will head to bigger places if he sticks with it. “Slave to the Money” is definitely the perfect track to get your foot in the door with his music. We love every component of this song, and its versatility. When you take a listen, you’ll definitely understand why.

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