Artist Review: Prime – “Little Kid Small Town” EP

Review by: Justyn Brodsky

Every now and then you run into an artist that truly grabs your attention. One that has a signature sound that is dynamic, versatile and really stands out among the rest. Prime is definitely one of those rare cases with his EP Little Kid Small Town.

And there’s many reasons for it. One of the anchor things that makes this artist so effective is his authenticity from his charismatic vocal delivery. His pacing and flow is perfect for his style, and no matter what type of beat you utilize into a song, Prime holds his own and doesn’t need to emulate any other existing artist – his style is something truly within his own spectrum and can not be plagiarized.

Every track on Little Kid Small Town is vibrant and ambient, where consistency and production value parallel each other perfectly. The beats are crafty and combine a multifaceted mix of old school influential eras like the 90s, and mainstream sensibilities of some of today’s more prominent Hip Hop artists. It’s the perfect mix of yesterday and today, and makes Prime‘s future all the more promising with his eclectic approach.

The highlight of this EP is definitely “The 508 (feat. Shari)” which is a track that definitely has instant-classic status from beginning to end. It’s structured with clever hooks and rhyming techniques, and really avoids the all-too-often verse/chorus/verse/chorus/verse/chorus rush job. This song is well though out, both musically and lyrically. And truly has an endless set of likability factors, including the feature artist Shari who adds a blissful R&B-infused vocal track to tie it all together.

But like said before, the biggest components of this EP are two key ingredients: consistency and versatility. These are two things that are not always easy to combine, but Prime definitely pulls this off with ease. And that is a rare feat in almost any genre, especially Hip Hop.

Little Kid Small Town is definitely a gem, and is recommended for any avid Hip Hop listener no matter what superstars you currently listen to. At the rate Prime is going, he’ll be added to that list of superstars, and we wanna be here to see it happen.

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Press Release: Fadetheblackk – “Visions (feat. B*Star)” Single

Article by: Justyn Brodsky

Combining an integration of smooth rhymes, charismatic vocals and a multi-genre approach, we get an innovative blend of Hip Hop with elements of Soul and Alternative with Fadetheblackk‘s newest single “Visions (feat. B*Star).”

With great production value and a soul-infused beat carrying the torch, this song is anything but ordinary. It’s a multifaceted creation of something artistic, inventive and takes Hip Hop into a new modern realm.

With each verse breathing life in the form of a straight and subtle flow, you can hear FTB‘s natural talent loud and clear with his ability to articulate his lyrics in all the right places. His tone is catchy, his melody-driven chorus is anthemic, and his spirit in the track never wavers.

Fadetheblackk‘s current single is distributed by Warner Music Indie platform Level and he has always been behind the scenes creating and working with many artists in today’s music industry since 2011. So with years under his belt, it’s not a huge surprise that this song is as versatile as it is, but it surely is a treat.

If you’re looking for something outside of your everyday Hip Hop single that drops from every corner of the street, then “Visions” is the track for you. It’s a song that indicates that FTB is not riding any kind of bandwagon – he’s bringing his very own creation to life; something that you don’t hear every day and a taste of something fresh, yet still identifiable at the same time.

The single dropped on July 13th and is currently available on all digital music retailers and streaming platforms. You’ll be glad we sent you there.

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Artist Spotlight: Lorenzo Doryon – “Friends (I Don’t Wanna Be)” Single

Article by: Justyn Brodsky

Grasping an aura of hypnotic energy and an enchanting, versatile melodies – we get an exercise of electronic ambience with Lorenzo Doryon‘s new Pop-infused single “Friends (I Don’t Wanna Be).”

Accompanied by a colorful and eye-catching lyric video, this track delivers components of today’s likability factors among the Pop genre with many elements that balance on originality and familiarity. The production value is top-of-the-line and really brings Lorenzo‘s authenticity and talent to the forefront.

However, it’s his voice that carries the most weight throughout the song. His subtle and charismatic mid-ranged vocal delivery is soothing, moving, and bound to capture your heart and your attention. The colorful framework of the lyric video adds an atmosphere that resonates perfectly with the music, and really takes you on an audio and visual journey.

This track, debuting on the retail charts this week, is one of many song from his highly anticipated upcoming EP Paint The Night. Produced by Gemini (producer for Justin Bieber) and written by Jimmy Burney (songwriter for Demi Lovato) and Lorenzo himself. The EP was mastered at Abbey Road by Christian Wright (Ed Sheeran/ Coldplay) in London.

On top of terrestrial radio, the single will also be garnering regular play and rotation in nearly all retail chains including the Apple Store, AT&T, Verizon, T-Mobile, Six Flags, Staples, Best Buy, Subway, Denny’s, McDonalds, Hyatt, Dominos, Pizza Hut, Papa Johns, among others.

With a voice and image like Lorenzo‘s, this single is the perfect demonstration of his innovative vocal abilities and insatiable passion for creating a perfect melody. “Friends (I Don’t Wanna Be)” will delve you right into his artistic merit and win you over immediately from the very second the song starts, and will stay with you long after it’s over.

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Artist Review: WÃVY MAY – “Ignorant Ways” Official Music Video

Review by: Justyn Brodsky

Sometimes you run into a music video that truly keeps you at the edge of your seat. WÃVY MAY‘s video for the hypnotic Hip Hop track “Ignorant Ways” is one of those rare gems.

First and foremost, whoever shot/produced the video has a true gift for cinematography, editing, and capturing an authentic vision. From suspenseful outdoor shots to innovative camera work and frame transitions, this video is a mind-blow from the second it starts.

And the best part is, WÃVY‘s track resonates beautifully with the visuals we get. His dynamic lyrical structures and multifaceted rhyming techniques are very evident, crisp and very well though out. The South London rapper really encompasses a craft that sets him aside from a majority of today’s Hip Hop, and is more living proof that underground artists truly make magic happen.

His verses and flow keeps you interested and delves you into his artistic merit, and delivers an energy that never lets up. He holds his own throughout, and is a great glance into WÃVY‘s vision as an artist and lyricist.

If you want the whole package that contains an explosion of modern audio and visual components with endless likability factors, then WÃVY MAY is gonna be one of your new instant favorites. And his video for “Ignorant Ways” serves up something unwavering, undeniable, and top-notch in its entirety. You will not be disappointed in the least. Get ready for an intense ride into the innovation and evolution of Hip Hop.

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Career Highlights: KI Back At It – Jersey We Lit Records

Article by: Justyn Brodsky

His name is Alterik Finney, also known under the stage name KI Back At It. And he didn’t choose music…music chose him.

Currently owner/CEO of Jersey We Lit Records, KI Back At It began hitting the ground running in the music realm by creating concepts and writing music for over the past 10 years, contributing his multifaceted skills for both small indie labels and larger ones for independent artists as well. Since then, he has manifested into a versatile and innovative artist with his own signature sound and stylization.

But things weren’t always so easy for the Elizabeth, NJ native who was once featured on Americas Most Wanted for an armed robbery. He recently opened the doors to his label as an insatiable and passionate effort to do things the correct way this time around, and is looking to genuinely help artists get their careers off the ground — primarily New Jersey artists, to help market and create commercial music, even performing management work.

“I’ve been working behind the scenes of the industry. Learning the ropes with everything from paperwork/business work, video editing, filming, online marketing, vocal recording, mixing, mastering and anything else related; and plan on being in full effect by the end of 2018. As Jersey artists, we’re known for sounding like others or sounding like street rappers, and it has never gotten us anywhere. My plans, with help from business-minded people, is to be the “Def Jam of New Jersey,” opening doors for NJ artists who want to sound different and connecting mainstream artists to small indie artists on collaborations.” –KI Back At It

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Press Release: DLOW – “Need It More” Single

Article by: Justyn Brodsky

There are very few artists in today’s era that really know how to grasp at catchiness in a whole new realm. Chicago’s DLOW does exactly just that with his versatile new single “Need It More.”

If you wanted more of DLOW, then here is what you want and a whole lot more. The rising rapper has amassed an immaculate fan base collectively through shows, word of mouth and internet presence. And we definitely get more with “Need It More” for sure.

Delivering a sing-songy style that really brings his charisma and melodic approach to the forefront, “Need It More” is an exercise in R&B infused Hip Hop and unlimited swagger. This track’s lyrical structure keeps a solid flow throughout each measure and dives into melody and authenticity; centering around his natural talent and gift of lyricism.

It’s a song for ladies and gentleman with a genuine craving for a fresh Hip Hop track with a vast array of likability factors. If you’re an R&B hungry fan, this chemistry will also satisfy as well. This song blends the perfect mix of monumental modern elements of genres today that are usually convoluted and unconvincing. But that’s what makes DLOW stand out from the rest; this track is done right, and it’s one that will stay in your head even after it’s over.

He’s conveying a sound and message without trying to outdo himself. He keeps it completely real and really leaves the window open to explore other elements of the Hip Hop world that his voice could easily capture. And that’s one of the best focal points and cornerstones of his ability as a rapper, his ability to be universal. And that’s what you get with “Need It More.”

The single is available now on all mainstream digital music platforms as well as streaming outlets. This is definitely not a song to sleep on anytime soon.

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Artist Review: Picasso Redd – “Now Or Never” Single

Review by: Justyn Brodsky

It’s rare to run into an artist that is truly versatile. Combining elements of Rap and R&B with old school elements reminiscent of influential artists like LL Cool J and Bone Thugz N’ Harmony, we get a grasp of a new atmospheric level with Picasso Redd‘s innovative single “Now Or Never.”

Utilizing low-to-mid ranged vocal deliveries that are soothing and subtle, we get an exercise of something memorable, original and multifaceted. What’s great about this track is not overusing the production value. It’s a song that puts Picasso at the forefront and really brings his talent front and center, showing us his identity as an artist without the extra noise.

It could very well pass as the next best love-making track, but shares many other qualities that enhance Now Or Never’s likability factors. The song blends components of several iconic eras, but puts a modernized twist on it. The production value is right where it needs to be and doesn’t try to outdo itself in anyway. The ambience in the song’s overall beat structure really helps bring a vibe and kind of solace that gets you to come back to this song and appreciate it in new ways all over again.

“Now Or Never” is definitely a track that entices you to delve deeper into Picasso‘s catalogue, and keep up with what he has up his sleeve. This is a must-listen for any music fan looking for something fresh and raw, yet still yearning for that familiarity you’ve always loved. This song delivers you just that, and so much more. You won’t regret giving this song a listen. It’ll definitely end up on your 2018 favorites list.

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